Remote Integrated Account‑Based Marketing (ABM) Manager – Strategic Multichannel Campaign Leader for High‑Value B2B Accounts

About Teleperformance – A Global Leader in Digital Business Services

Teleperformance (TP) isn’t just a name; it’s a promise of excellence, innovation, and impact. With a workforce of more than 410,000 passionate professionals who speak over 300 languages, TP delivers the most advanced, digitally powered business services to the world’s most iconic brands. From customer experience solutions to AI‑driven analytics, TP helps clients streamline operations, enhance brand reputation, and achieve sustainable growth. Our global footprint, combined with a strong local presence, allows us to act as a force for good—supporting the communities we serve, championing environmental stewardship, and fostering inclusive workplaces where every voice is heard.

Why Join Our Remote Team?

Working from home with Teleperformance is more than a flexible arrangement; it’s an opportunity to be part of a collaborative, high‑performing community that values your professional growth and personal wellbeing. As a Remote Integrated ABM Manager, you’ll enjoy:

• Competitive Salary: $95,000 – $105,000 annually, commensurate with experience.
• Comprehensive Benefits Package: Medical, dental, vision, 401(k) with matching, paid time off, and employee wellness programs.
• Paid Training & Continuous Learning: Access to industry‑leading certifications, webinars, and internal coaching.
• Global Impact: Your work will directly support some of the world’s largest brands, influencing millions of consumer experiences.
• Inclusive Culture: A dedication to diversity, equity, and inclusion that ensures every team member feels valued.

Position Summary – Driving Targeted Growth Through Account‑Based Marketing

We are searching for a dynamic, data‑driven Integrated Account‑Based Marketing (ABM) Manager to spearhead 1:1 and 1‑few ABM campaigns that accelerate pipeline creation and revenue for high‑value accounts. Reporting directly to the Director of Integrated Marketing, you will work cross‑functionally with Sales, Customer Success, and other Marketing disciplines to design, launch, and optimize personalized, multi‑channel initiatives. Your expertise in Demandbase, Marketo, Salesforce (SFDC), and gifting platforms will enable you to craft compelling buyer journeys that deepen relationships and maximize ROI.

Core Responsibilities – What You’ll Own

Strategic ABM Planning & Execution

• Develop & Execute Personalized Campaigns: Create bespoke 1:1 strategies for marquee accounts and scalable 1‑few programs that resonate with buying committees.
• Account Mapping & Insights: Conduct deep account research to identify key stakeholders, pain points, and buying triggers, feeding these insights into the campaign architecture.
• Goal Setting & KPI Definition: Define measurable objectives (pipeline contribution, engagement rates, revenue influence) and align them with overall sales targets.

Cross‑Functional Collaboration

• Sales Alignment: Partner with Account Executives and Sales Leadership to co‑create account plans, ensuring marketing activities complement sales motions.
• Customer Success Integration: Work with Success Managers to uncover upsell and cross‑sell opportunities, feeding them into ABM workflows.
• Marketing Synergy: Coordinate with Content, Demand Generation, Product Marketing, and Digital teams to leverage shared assets and maintain brand consistency.

Multi‑Channel Campaign Management

• Paid Media & Programmatic Advertising: Design, launch, and optimize targeted ads on LinkedIn, Google Display, and industry‑specific platforms.
• Social Selling & Thought Leadership: Equip sales reps with curated social content, LinkedIn outreach sequences, and executive‑level messaging.
• Virtual & In‑Person Events: Plan webinars, roundtables, and executive briefings that align with account interests and buying cycles.
• Email & Marketing Automation: Build customized email journeys in Marketo that nurture leads through personalized content, dynamic offers, and behavior‑based triggers.
• Gifting & Direct Mail: Utilize gifting platforms to deliver high‑impact, tactile experiences that differentiate TP from competitors.

Data‑Driven Optimization & Reporting

• Performance Monitoring: Leverage Salesforce, Demandbase, and Marketo dashboards to track engagement metrics, pipeline influence, and revenue attribution.
• Analytical Insight: Conduct cohort analysis, attribution modeling, and A/B testing to continuously refine messaging, channel mix, and timing.
• Executive Reporting: Produce monthly and quarterly ABM performance reports for senior leadership, highlighting wins, challenges, and strategic recommendations.

Content Creation & Personalization

• Account‑Specific Assets: Craft custom videos, infographics, case studies, and proposal templates tailored to individual account needs.
• Dynamic Content Experiences: Implement personalization tokens and smart content within websites and landing pages to deliver real‑time relevance.

Enablement & Training

• ABM Enablement Workshops: Conduct virtual training sessions for sales and customer success teams, covering ABM best practices, platform navigation, and follow‑up strategies.
• Knowledge Sharing: Maintain a centralized ABM playbook, case studies repository, and best‑practice guides accessible to the entire organization.

Qualifications – What You Bring to the Table

Essential Experience & Skills

• Professional Background: Minimum 7 years of B2B marketing experience, with at least 3 years dedicated to ABM strategy and execution.
• Technology Proficiency: Advanced user of Demandbase, Marketo, Salesforce (SFDC), and gifting platforms (e.g., Sendoso, Loop). Familiarity with analytics tools such as Tableau or Power BI is a plus.
• Campaign Success Record: Proven ability to design high‑ROI, multi‑channel campaigns that generate measurable pipeline and revenue growth.
• Project Management: Strong organizational skills, with a track record of delivering complex initiatives on time and within budget.
• Analytical Mindset: Comfortable diving deep into data, extracting insights, and translating them into actionable strategy adjustments.
• Communication Excellence: Exceptional written and verbal communication skills, capable of influencing senior stakeholders across functions.

Preferred Attributes

• Industry Insight: Experience within technology, SaaS, or digital services sectors, where account complexity and long sales cycles are common.
• Creative Flair: Ability to think outside the box, develop innovative content formats, and experiment with emerging channels (e.g., voice‑activated assistants, AR/VR experiences).
• Certification: ABM or Demandbase accreditation, Marketo Certified Expert, or Salesforce Administrator credentials.
• Leadership Potential: Demonstrated mentorship of junior marketers and the capacity to champion ABM culture across the organization.
• Global Perspective: Comfortable working across time zones and cultural nuances to support a worldwide sales force.

Career Growth – Your Path Forward at Teleperformance

Teleperformance invests heavily in talent development. As an Integrated ABM Manager, you will have clear avenues for advancement:

• Senior ABM Strategist: Lead larger portfolio of strategic accounts and mentor a team of ABM specialists.
• Director of Integrated Marketing: Oversee all ABM, demand generation, and brand initiatives across regions.
• Global Marketing Leadership Programs: Participate in rotational programs that expose you to product, customer experience, and digital transformation functions.
• Professional Certifications: Company‑funded training for advanced certifications (e.g., ABM Institute, Google Analytics, Adobe Experience Cloud).

Work Environment & Culture – What It’s Like to Be a Teleperformance Remote Employee

Our remote workforce thrives on autonomy, collaboration, and a shared purpose. Here’s a glimpse into the everyday experience:

• Virtual Collaboration: Daily stand‑ups, weekly strategy sessions, and quarterly virtual town halls keep teams aligned.
• Flexibility: While we maintain core business hours for cross‑functional sync, you have the freedom to structure your day in a way that maximizes productivity and work‑life balance.
• Wellness Programs: Access to mental‑health resources, guided meditation, fitness challenges, and ergonomic home‑office stipends.
• Diversity & Inclusion: Employee Resource Groups (ERGs) focus on gender equity, cultural diversity, LGBTQ+ advocacy, and veteran support.
• Recognition & Rewards: Spot awards, peer‑to‑peer recognition platforms, and performance‑based bonuses celebrate achievements regularly.

Compensation, Perks & Benefits – A Holistic Package

Beyond a competitive base salary ($95‑$105k), Teleperformance offers a comprehensive benefits suite designed to support your health, wealth, and personal growth:

• Health & Dental Coverage: Premium medical, dental, and vision plans with employer contributions.
• Retirement Savings: 401(k) plan with company match up to 5% of salary.
• Paid Time Off & Holidays: Generous PTO accrual, paid parental leave, and company‑wide holidays.
• Learning Stipend: Annual budget for courses, conferences, books, and certifications.
• Technology Allowance: Home‑office equipment stipend and high‑speed internet reimbursement.
• Employee Assistance Program (EAP): Confidential counseling and support services for personal or professional challenges.

Travel Requirements

Although this role is fully remote, occasional travel may be required to attend key client meetings, industry conferences, or internal workshops. Expect no more than a few trips per quarter, with all travel expenses covered by the company.

Apply Today – Join a Team That Turns Strategy Into Impact

If you are a results‑oriented marketing leader who thrives on crafting personalized, data‑driven campaigns that win high‑value accounts, we want to hear from you. Bring your passion for ABM, your expertise in modern martech stacks, and your collaborative spirit to Teleperformance, where you will shape the future of digital business services.

Take the next step in your career. Click the link below to submit your application and start a conversation about how you can become a vital part of our success story.

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