Job Overview:
We are seeking a highly skilled and experienced Sr. Marketing Campaigns Business Analyst to join our team at Google. As a Google Marketing Analytics expert, you will play a critical role in driving business growth and informing marketing strategies through data-driven insights. This is a full-time, remote opportunity with a competitive salary of $27 per hour.
Key Responsibilities:
- Analyze and measure the effectiveness of lead generation campaigns across multiple channels and the sales funnel
- Report on business performance and identify areas of opportunity for growth
- Develop and deliver presentations to senior stakeholders, incorporating data insights and recommendations
- Collaborate with cross-functional teams, including Finance and Strategy, on internal planning processes, including budgeting and goal setting
Requirements:
- Bachelor's degree in a quantitative field or equivalent functional experience
- 3+ years of experience in management consulting, investment banking, or corporate strategy
- Experience with data analysis, data modeling, and SQL
- Ability to drive insights across a broad range of topics and maintain high-quality work
Preferred Qualifications:
- MBA or equivalent academic credentials
- Experience developing Business-to-Business go-to-market strategies
- Experience working with Salesforce, Marketo, Google Analytics data, and Business-to-Business (B2B) marketing metrics (e.g., KPIs, etc.)
- Understanding of routes to market, sales and marketing alignment, and channel strategies (e.g., web, social, email, paid media, etc.)
- Knowledge of Python, R, or another scripting language, and understanding of the software and cloud computing market
About the Role:
As a Marketing Campaigns Business Analyst, you will be an integral part of the Google Desktop Marketing Demand Generation team. You will bring key analytical skills, strong business acumen, and a deep understanding of marketing principles to drive business growth and inform marketing strategies. You will work closely with cross-functional teams to align business objectives with effective daily operations and drive insights that inform marketing decisions.
How to Apply:
Ready to join our team? Click Apply Now to submit your application. We look forward to hearing from you!
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