Revolutionise Quality Healthcare with Smile: Join Our Team as a Marketing Analyst
Smile, a pioneering national digital health company in Australia, is seeking a highly skilled and experienced Marketing Analyst to drive business growth through data-driven insights and AI-powered marketing strategies. As a remote team player, you'll enjoy the flexibility and convenience of working from anywhere while contributing to a noble mission to revolutionise quality healthcare accessibility and affordability.
About Smile: A Leader in Digital Health
With nearly 20 years of experience in the industry, Smile has established itself as a top-rated dental cover provider in Australia. Our company comprises five divisions, including the National Dental Network, Health Fund Partnerships, Projects & Investments, Retail Dental Cover, and Corporate Dental Cover. Since 2017, we've successfully operated with a globally distributed team, and we're now looking for a talented Marketing Analyst to join our dynamic team.
Role Objectives: Driving Business Growth through Data-Driven Insights
The primary objective of this role is to support Smile's growth by leveraging artificial intelligence and data-driven insights to optimise marketing strategies. As a Marketing Analyst, you'll be instrumental in scaling the business, achieving aggressive sales growth targets, and maintaining high retention rates. Your responsibilities will include generating accurate performance reports, analysing test results, and providing a centralised source of truth for all marketing metrics.
Key Responsibilities: Unlocking Marketing Potential
- Generate regular reports on key metrics, including sales growth, retention rates, campaign performance, and ROI.
- Ensure the accuracy and completeness of marketing data by consolidating information from various sources.
- Develop dashboards and visualisation tools to present marketing performance data in an accessible and actionable format.
- Design and set up controlled experiments to test marketing hypotheses and strategies.
- Analyse test results to identify insights, trends, and opportunities for optimisation.
- Collaborate with cross-functional teams to implement learnings from tests and drive continuous improvement.
- Establish and maintain a centralised repository for all marketing data and metrics.
- Ensure data integrity and consistency across different systems and platforms.
- Implement data governance best practices to maintain the reliability and accuracy of marketing metrics.
- Segment member data to create personalised marketing communications and experiences.
- Develop targeted messaging and content based on member preferences and behaviour.
- Implement AI-driven recommendation engines to enhance cross-selling and upselling opportunities.
- Conduct market research to identify industry trends, consumer preferences, and competitive landscape.
- Analyse competitor strategies and marketing tactics to identify opportunities and threats.
- Provide strategic recommendations based on market insights to drive competitive advantage.
- Leverage artificial intelligence and machine learning algorithms to identify patterns and trends in marketing data.
- Utilise AI-powered tools for predictive modelling and optimisation of marketing strategies.
- Continuously explore new AI technologies and methodologies to enhance marketing analytics capabilities.
Requirements: The Ideal Candidate
To excel in this role, you'll need to meet the following requirements:
- Extensive experience and evidence of achieving exceptional results in Marketing Analytics.
- A passion for excelling in all aspects of your work, demonstrated through references provided in your application.
- The ability to be analytical, strategic, and creative when required.
- Perfect spoken and written English.
- The highest integrity and a commitment to maintaining confidentiality.
Essential Qualifications & Skills
To succeed as a Marketing Analyst at Smile, you'll need:
- A strong background in marketing analytics, with a proven track record of driving business growth through data-driven insights.
- Proficiency in data analysis tools, such as Excel, SQL, and data visualisation software.
- Experience with AI-powered marketing tools and technologies.
- Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams.
- A strategic mindset, with the ability to think critically and provide actionable recommendations.
Preferred Qualifications & Skills
While not essential, the following qualifications and skills are highly desirable:
- A degree in Marketing, Statistics, or a related field.
- Experience with marketing automation platforms and CRM systems.
- Knowledge of machine learning algorithms and predictive modelling techniques.
- Familiarity with data governance best practices and data management principles.
What We Offer: A Rewarding Career with Smile
As a Marketing Analyst at Smile, you'll enjoy:
- A competitive salary and benefits package.
- The flexibility and convenience of working remotely.
- A dynamic and supportive work environment, with a long-serving team.
- Opportunities for career growth and professional development.
- A chance to contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
- Access to robust data infrastructure and diverse data sources.
- Collaboration with 'A' leadership and 'A' players, including a successful Australian/Canadian Founder & CEO and a successful Silicon Valley CMO.
Career Growth Opportunities & Learning Benefits
At Smile, we're committed to helping our team members grow and develop in their careers. As a Marketing Analyst, you'll have access to:
- Ongoing training and professional development opportunities.
- Collaboration with cross-functional teams, including marketing, sales, and product development.
- Opportunities to work on high-impact projects and contribute to business growth.
- A culture of continuous learning and improvement, with a focus on staying up-to-date with the latest industry trends and technologies.
Work Environment & Company Culture
Smile is a company that values its team members and is committed to creating a positive and supportive work environment. As a remote team player, you'll enjoy:
- The flexibility and convenience of working from anywhere.
- A culture of transparency and open communication.
- A collaborative and dynamic work environment, with a focus on teamwork and mutual support.
- Regular check-ins and feedback, to ensure you're on track and meeting your goals.
Compensation, Perks, and Benefits
We offer a competitive salary and benefits package, including:
- A comprehensive compensation package, with opportunities for bonuses and other incentives.
- A flexible work arrangement, with the ability to work from anywhere.
- A range of benefits, including health insurance and other perks.
- Opportunities for career growth and professional development.
Join Our Team: Apply Now!
If you're a motivated and experienced Marketing Analyst looking to drive business growth through data-driven insights and AI-powered marketing strategies, we want to hear from you! Apply now to join our dynamic team and contribute to a noble mission to revolutionise quality healthcare accessibility and affordability.
Don't worry if you don't meet every single requirement. We value a great attitude and a willingness to learn above all. Submit your application today and take the first step towards a rewarding career with Smile!
Apply Now