Senior Writer, Health Plans (Aetna and CVS Caremark)

About the position The Senior Writer at CVS Health will play a crucial role in supporting the Health Plan businesses, specifically Aetna and CVS Caremark, by creating compelling and innovative content. This position requires a blend of creativity, strong writing skills, and the ability to collaborate effectively with a team to deliver high-quality marketing communications across various channels. The role emphasizes the importance of adhering to brand standards while producing engaging content for both B2B and B2C audiences. Responsibilities ? Ideate and write creative solutions that adhere to the brand vision and brand standards of two Health Plan brands. , ? Bring ideas and creative to life with passion and commitment for enterprise-wide campaigns or one-off emails. , ? Develop and maintain trusted partnerships with peers and internal business teams. , ? Apply deep and demonstrated experience in writing for a broad range of deliverables including OLV, display, print, email, DM, and social. Requirements ? 5 years overall experience as a writer , ? 2 years of experience as a Senior Writer (in-house or external agency) , ? Top-notch writing and editing skills, including knowledge of proper punctuation, spelling and grammar , ? Ability to lead, generate and support impactful creative writing ideas and executions , ? Ability to understand a marketing brief and translate the input into ideas , ? Strong written, verbal, conceptual, and presentation skills , ? Technical skills including Adobe Creative Suite, MS Office, and proficiency on a Mac. Nice-to-haves ? Health care experience , ? Proven track record as a Writer with a portfolio of breakthrough creative samples , ? Knowledge of digital, print and video production , ? Experience working in creative marketing agencies or marketing organizations , ? Experience with Figma, Miro and Gen AI. Benefits ? Full range of medical, dental, and vision benefits , ? 401(k) retirement savings plan , ? Employee Stock Purchase Plan , ? Fully-paid term life insurance plan , ? Short-term and long-term disability benefits , ? Well-being programs , ? Education assistance , ? Free development courses , ? CVS store discount , ? Paid Time Off (PTO) and paid holidays.