Note: The job is a remote job and is open to candidates in USA. athenahealth is a company focused on creating a thriving ecosystem for accessible and sustainable healthcare. They are seeking an Enterprise Segment Marketing Associate to support message development and campaigns while collaborating with various stakeholders to grow their enterprise customer base.
Responsibilities
- Support campaign development through execution by drafting comprehensive campaign briefs and working closely with cross-functional and partner marketing teams to ensure successful launch and delivery
- Develop recruitment launch materials for events and campaigns to support SDR outreach efforts
- Assist with SDR outreach play development, from content creation and stakeholder alignment to play execution and performance reporting
- Support development of compelling messaging that resonates with our Enterprise prospects and their various buyer personas, while aligning to our athenahealth brand and value messaging
- Support event recruitment and execution
- Proactively engage with the sales team to coordinate marketing activities, communicating frequently to build trust and alignment
- Create customized, compelling content in support of individual sales strategies to help a prospect understand why a partnership with athenahealth is the right decision for their business
- Test, measure, analyze, and optimize marketing tactic performance, report on results and apply learnings to future strategies
Skills
- Bachelor's degree in business, marketing, or related field required
- 1+ years' experience in marketing or sales; content and messaging experience preferable
- Strong writing, communication, Excel reporting, and presentation development skills
- Impeccable project management skills and highly detail-oriented
- Ability to interface directly with sales teams
- Ability to manage multiple projects at once from concept to completion
- Self-starter who can work independently in a fast-paced environment
Benefits
- Commuter support
- Employee assistance programs
- Tuition assistance
- Employee resource groups
- Collaborative workspaces
- Flexibility
- Traditional benefits and perks
- Events throughout the year, including book clubs, external speakers, and hackathons
- Company culture based on learning
- Support of an engaged team
- Inclusive environment where all employees are valued
Company Overview
Athenahealth is a provider of medical practice automation and claims management software to medical groups and health systems. It was founded in 1997, and is headquartered in Watertown, Massachusetts, USA, with a workforce of 5001-10000 employees. Its website is http://www.athenahealth.com.
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