This is a foundational hire for product marketing at Definely. You’ll be a part of a small but growing marketing team and the critical bridge between our product, marketing, sales and customer success teams, ensuring that our messaging resonates, our launches land with impact, and our teams are empowered to go to market effectively.
Be the first in-post product marketing hire, setting the blueprint for product marketing at Definely.
Translate complex product capabilities into compelling value propositions and go-to-market strategies.
Collaborate cross-functionally with product managers, marketers, sales teams and customer success.
Operate in a fast-moving B2B SaaS scale-up, helping us better position, package, and promote our products to law firms and in-house legal teams.
Positioning and messaging - define clear, differentiated positioning and messaging for new and existing products, aligned with Definely’s brand narrative.
Go-to-market strategy - own and execute GTM strategies for product launches and feature rollouts, working closely with product, sales and customer success.
Drive internal product education and ensure alignment across commercial teams.
Create and maintain product content, sales collateral, battlecards, pitch decks, product one-pagers, and use-case material.
Equip the sales and CS teams with the tools and messaging needed to speak confidently and effectively about our products.
Market intelligence and customer insight - lead competitive research and market trend analysis to inform positioning, pricing, and roadmap priorities.
Conduct and disseminate customer interviews, surveys, and case studies to inform product messaging and refine personas.
Work with content marketing to produce promotional, educational, and customer-driven product videos and demos.
Ensure we have a high-quality, up-to-date library of product assets for use across website, social, events, and sales engagement.
ICP, personas and segmentation - define and evolve our Ideal Customer Profiles (ICPs) and key user personas. Use segmentation insights to tailor campaigns, product messaging, and enablement materials.
5+ years in product marketing, preferably in a B2B SaaS or tech scale-up environment.
Proven experience owning GTM strategies, messaging frameworks, and enablement content.
Exceptional communication skills with the ability to distill technical concepts into clear value propositions.
Highly collaborative and comfortable operating in a cross-functional role.
Experience working closely with sales and product teams.
Strong grasp of the legal tech industry or legal workflows is a plus.
Competitive Salary - We offer a highly competitive salary that reflects your skills, experience, and contributions.
Impact & Growth - Join a fast-growing startup where your ideas matter; experiment, innovate, and see your work come to life.
High-Performance Culture - Work in a truly meritocratic environment alongside ambitious, driven professionals who push each other to excel.
Prestigious Partnerships -Collaborate with some of the world’s top law firms, financial institutions, and multinational corporations.
Prime London Location & Hybrid Flexibility -Enjoy a vibrant office in the heart of Aldgate with the option to work in a hybrid environment. We tend to come into the office 2-3 times a week, although you can come in more!
Ongoing Learning & Development - Access top-tier training, mentorship, and continuous support to advance your career.
Time Off - Enjoy 25 days of holiday per year, plus UK bank holidays, to recharge and unwind.
Pension Plan -Secure your future with our competitive pension scheme.
Private Healthcare - Access to Vitality healthcare, including dental and optical.
Flexible Working - Work in a way that suits your lifestyle, with the freedom to balance professional and personal priorities.
Enhanced Parental Leave - We support working parents with generous parental leave policies that go far beyond statutory requirements.
Cycle to Work Scheme - Save on a new bike and accessories while promoting a healthier, more sustainable commute.
Workplace Nursery Scheme - Saving working parents lots of money through our salary sacrifice scheme!
Top-Quality Equipment - Get the tools you need to perform at your best, from cutting-edge tech to ergonomic office setups.
At Definely, we’re on a mission to simplify the way legal professionals access and understand complex information in legal documents. Trusted by a global community of customers, our LegalTech solutions integrate seamlessly into lawyers' daily workflows, making it easier to draft, review and navigate even the most complex contracts.
Our products provide instant access to essential information, enabling legal teams to review clauses and provisions in context, reduce risk and work more efficiently – all without disrupting their flow. At Definely, we’re dedicated to solving real challenges faced by legal professionals.
Joining Definely means becoming part of a forward-thinking, collaborative team that prioritises innovation and people. We create a supportive environment driven by a shared commitment to connection, growth and success.
Recognised in the top 25 of Deloitte's prestigious UK Technology Fast50 in 2023 and backed by Microsoft, Google and Octopus Ventures, we’re trusted by leading law firms and in-house legal teams, including A&O Shearman, Dentons, Deloitte, and Barclays, to streamline their workflows and mitigate risks.
By submitting your application, you agree that DEFEYENE LEGAL SOLUTIONS LIMITED ('Definely') may collect, process, and store your personal data as part of our recruitment process. We will use the information you provide to assess your qualifications for the role you are applying for and to communicate with you regarding your application.Your personal data will be stored for up to 12 months, after which it will be securely deleted unless we have another lawful basis to retain it. You have the right to access, correct, or request the deletion of your data at any time.For more details on how we handle your personal data and your rights, please send us an email to [email protected] and we will send your our privacy policy.
If you have any concerns about how your data is being processed, please do not hesitate to contact us.
Originally posted on Himalayas
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