Transforming Wireless Experiences: Join Verizon as a Product Marketing Strategy Consultant
Verizon, a global leader in technology and communications services, is on a mission to enrich lives by bridging the gap between individuals and premium wireless experiences. As a key player in this endeavor, we're seeking an experienced Product Marketing Strategy Consultant to support our Prepaid Value Portfolio team. In this role, you'll play a pivotal part in shaping the marketing strategy for our diverse portfolio of prepaid brands, driving growth, and delivering customer-centric solutions that exceed expectations.
About Verizon and the Prepaid Value Portfolio
At Verizon, we're not just in the business of technology; we're in the business of connecting people, empowering them to explore, share, and engage with the world around them in ways they never thought possible. Our Prepaid Value Portfolio is a testament to this commitment, comprising 11 distinct brands organized into five families to cater to a broad spectrum of needs and preferences. From Total by Verizon and Verizon Prepaid to Straight Talk, Tracfone, and Walmart Family Mobile, each brand is strategically positioned to maximize reach and impact.
As a Product Marketing Strategy Consultant, you'll be working closely with various partners across the business, marketing, customer service, and more to ensure that our brands come to life in a way that aligns with and complements our overall brand mapping strategic approach. Your expertise will be instrumental in driving the growth of our prepaid brands and delivering innovative, customer-focused solutions that open up a world of possibilities.
Key Responsibilities
- Support the foundational groundwork in mapping the distinct role of each prepaid brand within the Verizon Value Portfolio through 'left to right' differentiation across segments, pricing, product, and promotions.
- Work hand-in-hand with various partners across the business to ensure that the brands come to life in a way that aligns with and complements the overall brand mapping strategic approach.
- Support leadership with the 'left to right' view of brands to ensure distinct differentiation across all brands and clearly articulate the role of each brand within the Verizon Value Portfolio.
- Dig into data and insights to inform the mapping of brand target segments and align each distinct target segment to the portfolio brand map.
- Partner closely with brand leads to ensure differentiation throughout value proposition, pricing, product, and promotions.
- Manage the pricing ladder across all brands and identify areas of overlap and opportunities.
- Support the development and planning of a portfolio-wide product marketing growth strategy that clearly outlines approach, thematic calendar, and brand plans.
- Partner closely with Brand Leads and Integrated Marketing/Marketing to build one comprehensive VVO plan.
- Stay ahead of trends that may impact the portfolio's marketing growth plan and optimize accordingly.
- Evangelize the brand mapping, target segments, and pricing ladder among cross-functional working teams to support the delivery of growth initiatives by brand.
- Maintain an insights-driven prepaid thematic calendar for the portfolio and continuously stay current with consumer behaviors that may impact the calendar.
- Update and maintain portfolio-wide roadmaps outlining big rocks across value prop, promos, products, and product launches.
- Support team leadership with governance and team operations.
Essential Qualifications
To succeed in this role, you'll need to have:
- A Bachelor's degree or two or more years of work experience.
- Four or more years of relevant work experience.
- Exceptional communication and interpersonal skills.
- Proficiency in Google Suite and MS Office.
- Strong project management skills, with the ability to multitask efficiently.
- Ability to present and interact with all levels of management.
- Impeccable managerial skills and excellent communication skills, with executive presence.
- Ability to influence without direct authority.
Preferred Qualifications
While not essential, having one or more of the following qualifications will make you an even more competitive candidate:
- An MBA.
- Understanding of Verizon processes and systems.
- Experience in telecommunications or CPG.
- Experience in segmentation and marketing growth strategy.
- Experience managing and influencing client relationships at the senior executive level.
What We Offer
At Verizon, we're committed to creating a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. As a Product Marketing Strategy Consultant, you'll have the opportunity to:
- Work on a diverse portfolio of prepaid brands, driving growth and delivering customer-centric solutions.
- Develop your skills and expertise in product marketing strategy, segmentation, and marketing growth strategy.
- Collaborate with cross-functional teams to drive business outcomes.
- Enjoy a competitive salary and benefits package, including health and wellness benefits, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance, and tuition assistance.
- Work in a hybrid role, with a defined work location that includes work from home and a minimum of eight assigned office days per month.
Compensation and Benefits
The compensation range for this position is between $108,000.00 and $200,000.00 annually, based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive-based position, with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.
Why Join Verizon?
At Verizon, we're proud to be an equal opportunity employer, celebrating our employees' differences and committed to creating a collaborative, inclusive environment. We're dedicated to enriching lives by bridging the gap between individuals and premium wireless experiences. By joining our team, you'll play a pivotal role in this mission, working towards delivering innovative, customer-focused solutions that open up a world of possibilities.
Ready to Apply?
If you're fueled by purpose, powered by persistence, and passionate about driving growth and delivering customer-centric solutions, we want to hear from you! Apply today and let's build the future together.
We're excited to welcome a talented Product Marketing Strategy Consultant to our team and look forward to receiving your application.
Apply Now