Join the Future of AdTech with Blithequark
Blithequark is revolutionizing the way airlines connect with their customers, and we're looking for talented professionals like you to be a part of our innovative team. As a leader in the aviation industry, we're committed to providing exceptional customer experiences and driving business growth through cutting-edge technology. Our Marketing and Loyalty team is at the forefront of this effort, and we're seeking a Principal Architect - AdTech Customer Data & Identity to lead the development and execution of our customer identity strategy across AdTech platforms.
About Blithequark
At Blithequark, we're passionate about connecting people and joining the world. With a global presence and a diverse workforce, we're dedicated to making a positive impact in the communities we serve. Our company culture values diversity, inclusion, and innovation, and we're committed to providing a work environment that's engaging, challenging, and rewarding. As a Blithequark team member, you'll have access to a comprehensive benefits package, including parental leave, 401k, and travel perks.
Job Summary
We're seeking an experienced Principal Architect - AdTech Customer Data & Identity to lead the development and execution of our customer identity strategy across AdTech platforms. As a key member of our AdTech engineering team, you'll be responsible for designing and implementing a comprehensive customer identity solution that enhances personalized customer experiences and drives targeted marketing efforts. If you're passionate about transforming customer data into actionable insights and driving successful digital initiatives, we want to hear from you.
Key Responsibilities
- Design and implement a comprehensive customer identity solution tailored to our organization's vision and goals.
- Stay up-to-date with industry trends, emerging technologies, and standard processes in AdTech, influencing the continuous improvement of our systems.
- Apply solutions like customer data platforms and identity graphs to create unified customer profiles and enhance personalization efforts.
- Implement universal identifiers like UID 2.0, Match, and LiveRamp ID to improve data interoperability and identity resolution.
- Develop strategies to collect, manage, and leverage customer data effectively while ensuring compliance with data privacy regulations.
- Collaborate with cross-functional teams, including marketing, IT, and data analytics, to drive alignment and achieve business objectives.
Requirements
Essential Qualifications
- Bachelor's degree in Computer Science, Information Technology, or a related field.
- 8+ years of experience in a data technology solutions architecture role.
- 3+ years of experience working in customer identity management.
- Extensive experience with AdTech, with a proven track record of designing and implementing large-scale ad delivery systems.
- In-depth knowledge of customer data platforms, identity graphs, and universal identifiers.
- Strong understanding of cookie technology and its implications for digital marketing.
- Experience with data enrichment techniques and tools.
- Strong problem-solving skills and the ability to think critically.
- Strong leadership and interpersonal skills, with the ability to collaborate effectively across teams.
- Experience with cloud-based services (e.g., AWS, Google Cloud).
- Experience with data analytics tools for performance monitoring and optimization.
Preferred Qualifications
- Graduate degree in Computer Science or related field.
- Working experience in a digital marketing or e-commerce environment.
- Data Clean Room experience is a plus.
- Experience with online customer data privacy, including standard processes and Consent/Identity Management tools.
What We Offer
At Blithequark, we're committed to providing a work environment that's engaging, challenging, and rewarding. As a team member, you'll have access to:
- A comprehensive benefits package, including parental leave, 401k, and travel perks.
- A dynamic and supportive work environment that encourages innovation and creativity.
- Opportunities for professional growth and development.
- A diverse and inclusive workforce that values different perspectives and experiences.
Compensation
The compensation range for this position is $132,000 to $193,600 per year, dependent on experience, education, and skills.
How to Apply
If you're passionate about AdTech and customer data, we want to hear from you. Please submit your application, including your resume and a cover letter, to [insert contact information]. We can't wait to hear from you and discuss this exciting opportunity further.
Equal Opportunity Employer
Blithequark is an equal opportunity employer committed to diversity and inclusion. We welcome applications from candidates of all backgrounds and perspectives.
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