Join Our Dynamic Team and Propel Your Career Forward!
At Teleperformance, we're on a mission to revolutionize the customer experience and drive business growth through innovative marketing strategies. As a seasoned marketing leader, you'll have the opportunity to shape our comprehensive marketing efforts, leveraging your expertise in lead generation, digital campaigns, and event management to drive significant impact and growth. If you're a visionary leader with a passion for innovation and a commitment to continuous improvement, we invite you to apply for the Executive Vice President of Marketing position.
The Opportunity
With significant growth expected across our US market, Teleperformance seeks an exceptional Executive Vice President of Marketing to lead our comprehensive marketing efforts focused on lead generation, email and LinkedIn ad campaigns, event scheduling and creation, and Account-Based Marketing (ABM) strategies. This role is pivotal in targeting and engaging new leads at the buyer/decision-maker level, strongly emphasizing driving growth through innovative marketing tactics.
The Responsibilities & Duties
As our Executive Vice President of Marketing, you'll be responsible for:
- Strategic Leadership: Develop and implement robust lead-generation strategies that target high-value buyers and decision-makers. Oversee the creation and execution of email and LinkedIn ad campaigns designed to generate quality leads and nurture them through the sales funnel.
- Campaign Management: Design, execute, and optimize email and LinkedIn ad campaigns to effectively reach and convert decision-makers. Utilize data-driven approaches to segment audiences and personalize outreach, ensuring maximum relevance and impact.
- Team Leadership and Development: Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation and collaboration. Provide strategic direction and support to team members, ensuring alignment with overall marketing goals.
- Analytics and Reporting: Track, measure, and report on key performance indicators (KPIs) related to lead generation, campaign effectiveness, and event success. Use insights from analytics to refine strategies and improve future campaigns and events.
- Market Research and Competitor Analysis: Conduct thorough market research to identify industry trends, opportunities, and competitive landscape. Stay up-to-date with the latest marketing technologies, best practices, and industry developments.
The First-Year Objectives
As our Executive Vice President of Marketing, you'll be expected to:
- Develop and implement a comprehensive lead-generation strategy by creating a detailed lead-generation plan focusing on high-quality leads at the buyer/decision-maker level within the first 90 days.
- Design and execute effective email marketing campaigns to nurture leads and drive conversions to boost conversion rates from email campaigns by 10% by year-end.
- Strengthen Account-Based Marketing (ABM) initiatives by developing and executing strategies to target and convert high-value accounts.
The Qualifications
We're seeking a seasoned marketing leader with:
- A Master's degree in business administration (MBA) or Marketing preferred; bachelor's degree in a relevant field required (e.g., Marketing, Business Administration, Communications).
- 12+ years of progressive marketing experience in a BPO or related industry, with a demonstrably successful track record in lead generation, digital marketing campaigns (including account-based marketing), and event management.
- Proven experience developing and executing B2B marketing strategies specifically targeting decision-makers within the BPO industry.
- Strong understanding and demonstrable success with Account-Based Marketing (ABM) methodologies and Virtual Account-Based Marketing Solutions (VAMS).
- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and Customer Relationship Management (CRM) tools.
- Expertise in developing and executing successful email marketing campaigns and LinkedIn advertising campaigns.
- Deep understanding of Search Engine Optimization (SEO), Search Engine Marketing (SEM), and content marketing best practices.
- Exceptional leadership and team management skills, with a proven ability to build, motivate, and inspire high-performing marketing teams.
- Strong emotional intelligence (EQ) and a collaborative approach to building strategic partnerships.
- Excellent communication and interpersonal skills, with the ability to effectively communicate complex marketing strategies to both technical and non-technical audiences.
- Strategic thinker with a data-driven and methodical approach to marketing campaign development and execution.
- Proven ability to translate business goals into actionable marketing plans and measure results effectively.
- Strong project management skills.
Career Growth Opportunities and Learning Benefits
As a member of our dynamic team, you'll have access to:
- Regular training and development opportunities to enhance your skills and knowledge.
- A collaborative and innovative work environment that fosters growth and creativity.
- A comprehensive benefits package, including health insurance, retirement plan, and paid time off.
- A competitive salary and bonus structure.
- Opportunities for career advancement and professional growth.
Work Environment and Company Culture
At Teleperformance, we're committed to creating a work environment that's inclusive, diverse, and supportive. Our company culture values:
- Collaboration and teamwork.
- Continuous learning and professional growth.
- Innovation and creativity.
- Customer-centricity and customer satisfaction.
- Employee well-being and work-life balance.
Compensation, Perks, and Benefits
We offer a comprehensive benefits package, including:
- Competitive salary and bonus structure.
- Health insurance and retirement plan.
- Paid time off and holidays.
- Flexible work arrangements and remote work options.
- Professional development opportunities and training.
- Employee recognition and rewards programs.
Conclusion
If you're a seasoned marketing leader with a passion for innovation and a commitment to continuous improvement, we invite you to apply for the Executive Vice President of Marketing position. Join our dynamic team and propel your career forward with opportunities for growth, learning, and professional development. Apply now and take the first step towards a rewarding and challenging career with Teleperformance!
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Apply Now