Introduction to Our Company and the Role
We are a rapidly growing e-commerce company with a diverse and exciting product portfolio, seeking an experienced and skilled Amazon PPC & Marketplace Analyst to join our high-performance team. As a key player in our e-commerce strategy, you will be responsible for maintaining and enhancing our presence on Amazon and other e-commerce platforms, driving growth through strategic thinking and results-driven initiatives. Our company culture values innovation, teamwork, and continuous learning, offering a dynamic and supportive work environment that fosters professional growth and success.
Job Overview
This is a full-time position with a 100% remote work arrangement, allowing you to work from the comfort of your own home and enjoy a better work-life balance. As an Amazon PPC & Marketplace Analyst, you will be working in the US (CST) timezone, collaborating with our marketing, catalog, and operations teams to optimize our e-commerce presence and drive business growth. If you have a strong passion for e-commerce, Amazon marketing, and data analysis, and are looking for a new challenge, we encourage you to apply for this exciting opportunity.
Key Responsibilities
- PPC Management: Conduct daily monitoring of ads, including search term report analysis, and track and optimize TACOS (Total Advertising Cost of Sales) to ensure maximum ROI. Explore new targeting opportunities to drive growth and improve campaign performance.
- Account Management: Monitor account health and feedback to ensure compliance and performance, and manage end-to-end Amazon Seller Support cases to ensure timely resolution. Create and execute deals, including coupon checks and pricing updates, to drive sales and revenue growth.
- SEO and Reporting: Update SEO reports to reflect current strategies and performance, and analyze Category Listing Reports for insights and improvements. Monitor brand performance on all channels, including Amazon, Shopify, and TikTok Shop, to identify areas for optimization.
- Data Analysis and Strategy: Perform competitor analysis to inform strategic decisions, and track and record weekly advertising performance to update PPC call agendas. Fill out sales sheets and upload weekly scorecards for performance tracking, and provide data-driven insights to improve campaign performance and drive business growth.
Essential Qualifications
- Deep experience with Amazon Seller Central, Scale Insights, Helium10, and DataRova, with a strong understanding of e-commerce platforms and market trends.
- A keen eye for data-presentation and visualization, with the ability to provide reports that clearly communicate important information and improve over time.
- Process-oriented operator with the ability to take an idea, put it into execution, and explain the results in a concise and efficient manner.
- High attention to detail, with excellent analytical and problem-solving skills.
- Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams.
Preferred Qualifications
- Experience with Amazon advertising and marketing strategies, including PPC campaign management and optimization.
- Knowledge of SEO principles and practices, with experience in keyword research and optimization.
- Familiarity with data analysis and visualization tools, such as Excel, Tableau, or Power BI.
- Experience with project management tools, such as Asana, Trello, or Jira, with the ability to prioritize tasks and manage multiple projects simultaneously.
- A degree in Marketing, Business, or a related field, with a strong understanding of e-commerce principles and practices.
Skills and Competencies
- Analytical Skills: Ability to analyze complex data sets, identify trends and insights, and provide data-driven recommendations to drive business growth.
- Communication Skills: Excellent written and verbal communication skills, with the ability to effectively collaborate with cross-functional teams and communicate complex ideas in a clear and concise manner.
- Problem-Solving Skills: Ability to identify and resolve problems in a timely and efficient manner, with a strong understanding of e-commerce platforms and market trends.
- Time Management Skills: Ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines in a fast-paced and dynamic work environment.
- Adaptability: Ability to adapt to changing market trends, platform updates, and business priorities, with a strong willingness to learn and grow in a rapidly evolving e-commerce landscape.
Career Growth Opportunities and Learning Benefits
As an Amazon PPC & Marketplace Analyst with our company, you will have access to a range of career growth opportunities and learning benefits, including:
- Professional Development: Opportunities for professional growth and development, including training and certification programs, to help you stay up-to-date with the latest e-commerce trends and technologies.
- Mentorship: Mentorship and coaching from experienced professionals in the field, to help you develop your skills and achieve your career goals.
- Cross-Functional Collaboration: Opportunities to collaborate with cross-functional teams, including marketing, catalog, and operations, to gain a deeper understanding of the business and develop a range of skills and competencies.
- Performance-Based Advancement: Opportunities for performance-based advancement, including promotions and salary increases, to recognize and reward your contributions to the business.
Work Environment and Company Culture
Our company culture values innovation, teamwork, and continuous learning, offering a dynamic and supportive work environment that fosters professional growth and success. As a remote worker, you will be part of a virtual team that is passionate about e-commerce and committed to driving business growth through strategic thinking and results-driven initiatives. Our company culture is built on a range of core values, including:
- Integrity: We operate with integrity, transparency, and honesty in all our interactions, including our relationships with customers, employees, and partners.
- Innovation: We encourage innovation, creativity, and experimentation, to stay ahead of the curve and drive business growth in a rapidly evolving e-commerce landscape.
- Teamwork: We believe in the power of teamwork, collaboration, and mutual support, to achieve our goals and drive business success.
- Continuous Learning: We are committed to continuous learning, professional development, and growth, to stay up-to-date with the latest e-commerce trends and technologies.
Compensation, Perks, and Benefits
We offer a competitive salary and a range of perks and benefits, including:
- Competitive Salary: A competitive salary that reflects your skills, experience, and contributions to the business.
- Health Insurance: Comprehensive health insurance, including medical, dental, and vision coverage, to support your physical and mental well-being.
- Retirement Plan: A retirement plan, including a 401(k) or similar program, to help you plan for your future and achieve your long-term financial goals.
- Paid Time Off: Generous paid time off, including vacation days, sick leave, and holidays, to help you relax, recharge, and pursue your interests.
- Professional Development: Opportunities for professional growth and development, including training and certification programs, to help you stay up-to-date with the latest e-commerce trends and technologies.
Conclusion
If you are a motivated and experienced Amazon PPC & Marketplace Analyst, looking for a new challenge and an opportunity to drive business growth in a rapidly evolving e-commerce landscape, we encourage you to apply for this exciting role. With a competitive salary, a range of perks and benefits, and opportunities for career growth and development, this is a unique opportunity to join a dynamic and supportive team and achieve your professional goals. Apply now and take the first step towards a rewarding and challenging career as an Amazon PPC & Marketplace Analyst.
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