About the role
We’re seeking an experienced Email Lifecycle Manager to lead global lifecycle strategy — from onboarding to retention and win-back. You’ll create segmented, high-converting email and CRM flows using data-driven triggers, robust automations, and scalable messaging.
With 7+ years of experience in email/CRM, you’ll manage complex lifecycle journeys across HubSpot, MailChimp, and Zapier, and work cross-functionally to ensure every customer touchpoint is intentional, timely, and effective.
International applicants welcome
What you'll do
- Draft copy or collaborate with content team to align on voice, timing, and segmentation
- Localize lifecycle content for multilingual audiences with team support
- Coordinate with product and support to ensure accurate, helpful messaging across all lifecycle stages
- Segmentation, Reporting & Technical Setup
- Manage audience segmentation based on behavioral, demographic, and CRM data
- Define and report on KPIs: Demos, Open Rate, CTR, Referrals, Reviews
- Maintain data health across tools like HubSpot, MailChimp, GA4, Looker Studio, Zapier, Tag Manager
- Build triggered flows that correspond to funnel stage, churn risk, and activity level
- Partner with acquisition and community teams to align lifecycle with: Campaigns, Events, Trials and new feature releases
- Drive customer advocacy and retention strategies through smart automation and messaging
- Run A/B tests on subject lines, CTAs, timing, segmentation logic
Qualifications
Required
- 7+ years managing email or CRM programs for B2B organizations
- Deep knowledge of lifecycle architecture, messaging strategy, and CRM segmentation
- Expert in tools like HubSpot, MailChimp, Zapier
- Strong grasp of GA4, data visualization, and automation logic
- Strategic thinker with the ability to execute, test, and report
Preferred
- Experience with account-based marketing or product-led growth models
- Bilingualism (e.g., English + Dutch/French/German/Spanish)
How You’ll Help Us Grow
- Increase Demo Volume
- Improve Retention & Reduce Churn
- Drive Product Adoption & Repeat Engagement
- Increase Referral and Review Rates
Why Join Us?
- Work on global acquisition campaigns with real impact
- Collaborate with a multilingual, cross-functional team
- Shape the future of marketing in a fast-moving, high-growth environment
- Enjoy a remote-first culture with flexibility and ownership
We are an equal opportunity employer and are committed to building a diverse and inclusive team. Accommodations are available for candidates participating in all aspects of the selection process.
Apply Now