Job Description:
• Lead execution of RP’s enterprise brand strategy by translating positioning and messaging into clear guidance, plans and deliverables that strengthen RP’s reputation and support growth priorities.
• Own day-to-day leadership of brand launches, refreshes and priority brand initiatives (including clinical, technology and AI-enabled offerings), coordinating stakeholders to ensure on-time delivery and brand alignment.
• Develop and maintain brand architecture and standards (guidelines, templates and toolkits) and enable teams and partners to apply them consistently across offerings, audiences and channels.
• Capture, synthesize and share market and target audience insights to inform go-to-market narratives and messaging; partner with MarCom and practice stakeholders to activate the brand and assess effectiveness.
• Develop and manage an annual brand marketing plan aligned to RP enterprise goals, including objectives, priorities, resourcing, timelines and clear measures of success.
• Own KPI definition, dashboards and reporting for brand and marketing performance; deliver insights and recommendations that improve effectiveness and demonstrate value to stakeholders.
• Support MarCom leadership to align priorities, improve team ways of working and ensure consistent execution across initiatives.
• Lead, coach and develop direct reports; set performance expectations, provide ongoing feedback and support a culture of accountability, collaboration and continuous improvement.
• Build trusted partnerships clinical, product/technology, operational, growth, HR and other MarCom leadership to clarify business priorities, align stakeholders and deliver integrated brand marketing that advances strategic goals.
• Champion customer-centricity and innovation across the organization.
Requirements:
• Bachelor’s degree in marketing, business, or a related field.
• 5+ years of progressive brand management and marketing experience, including 3+ years of people leadership.
• Proven success in healthcare and /or technology sectors.
• Demonstrated experience managing complex brands.
• Experience executing brand strategy, governance and integrated brand activation in a complex, multi-stakeholder organization.
• Experience partnering with creative/brand agencies and managing budgets, timelines and quality across multiple concurrent initiatives.
• Exceptional leadership, strategic thinking, and communication skills.
• Knowledge – Enterprise brand strategy and governance; integrated marketing and communications planning; healthcare industry dynamics; technology industry dynamics and stakeholder environments.
• Skills – Strategic planning and prioritization; executive-level communication and storytelling (written, verbal and visual); cross-functional stakeholder management and influence; team leadership and talent development; budget and vendor/agency management; use of data and insights to set KPIs and drive optimization.
• Abilities – Ability to lead through direct reports and teammates to achieve goals; balance competing priorities and make timely, high-quality decisions; translate complex business goals into clear brand and marketing direction; build credibility with clinical and operational leaders; manage sensitive/confidential information with discretion.
Benefits:
• Competitive Benefits package – Eligibility starts the month after hire, with tiered options to choose from.
• Compensation Reviews
• Career Growth Opportunities
• Flexible Remote Schedules
• Generous PTO Plans and Paid Holidays