Advantage Home Care is a leading provider of non-medical home care services, dedicated to empowering individuals with disabilities to live safely, healthily, and independently. The Direct-to-Consumer Marketing Specialist is responsible for acquiring new clients and caregivers through direct engagement, building trust, and increasing brand visibility within the community.
Responsibilities
- Serve as a local brand ambassador, actively promoting Advantage Home Care’s services in assigned communities
- Conduct door-to-door outreach, attend health fairs and local events when approved, and engage with family-selected caregivers (BYOC) and potential clients
- Educate families on care options, provide marketing materials, and guide them toward enrollment
- Track all leads and activity in CRM or designated tools; meet KPIs including calls, visits, referrals, and conversion rates
- Collaborate closely with intake and recruitment teams to ensure seamless hand-offs and client onboarding
- Address misconceptions, overcome objections, and personalize outreach using regional knowledge
- Assist in identifying and resolving any issue, dissatisfaction, or problem that a client or caregiver may be experiencing
- Dedicate 75% of work time to forward-facing, growth-focused activities
- Other duties as assigned and deemed appropriate by management
Skills
- 75% in the Field: Actively engaging with prospects and community partners most of the week
- Strong Community Presence: Building trust through consistent, weekly visits in assigned regions
- Lead Conversion: Generating referrals and turning them into active clients and caregivers
- Organized Follow-Up: Tracking outreach and staying on top of every lead
- Team Collaboration: Partnering smoothly with intake and recruitment for follow-through
- Experience in sales, marketing, or community outreach
- Strong communication, and interpersonal skills
- Self-motivated, goal-driven, and comfortable working independently in the field
- Organized with experience using CRM tools and managing follow-up preferred
- Knowledge of local community dynamics and grassroots marketing tactics
Benefits
- Earned Time Off
- Medical Benefits, Dental, Life Insurance
- Weekly paychecks
- Competitive Pay
- Fun, Lively, and Family work environment
- Performance Bonuses
- Room for advancement
Company Overview
Advantage Home Care is a Medicare Certified Home Care Company serving Hillsborough, Pinellas and Pasco Counties. It was founded in 1996, and is headquartered in Tampa, Florida, US, with a workforce of 51-200 employees. Its website is http://www.advantagehomehealth.com.
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