Ketryx is an AI software platform that enables healthcare life sciences companies to ship life-saving regulated products in weeks instead of years. The Digital Marketing Manager will design and execute multi-channel campaigns to drive awareness, engagement, and pipeline, playing a key role in building a predictable, high-quality pipeline that supports Ketryx’s growth.
Responsibilities
- Design and execute multi-channel digital marketing campaigns across LinkedIn, email, paid media, and industry publications
- Build and optimize campaigns that drive registrations, downloads, and qualified engagement
- Partner closely with Sales and BDRs to ensure strong lead follow-up and pipeline conversion
- Build and refine website conversion paths including landing pages, forms, and nurture flows that reliably turn interest into sales-qualified pipeline
- Analyze campaign and funnel performance to identify what drives pipeline and scale successful efforts
- Leverage AI and automation tools to improve targeting, messaging, and campaign performance
- Collaborate cross-functionally and with trade publications and partners to execute high-impact integrated campaigns
Skills
- 1–3+ years of experience in B2B SaaS demand generation or digital marketing
- Experience executing multi-channel campaigns across paid media, email, and social channels
- Proven ability to drive registrations, downloads, or event participation
- Experience with tools such as HubSpot, Google Ads, LinkedIn Ads, and Google Analytics
- Strong ability to manage multiple campaigns and work independently
- Clear, concise communicator with strong collaboration skills
- Experience in high-growth B2B SaaS environments
- Familiarity with account-based marketing (ABM) programs
- Experience working with agencies or external marketing partners
- Exposure to AI-driven marketing tools and workflows
Benefits
- Generous stock options possible
- Generous PTO for full-time
Company Overview
Ketryx is an AI‑driven compliance platform that automates documentation tasks and workflows for regulated product teams. It was founded in 2021, and is headquartered in Cambridge, Massachusetts, USA, with a workforce of 51-200 employees. Its website is http://www.ketryx.com.
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