About the position
7-Figure Educator® is hiring a CRM Marketing & Automation Specialist. The CRM Marketing & Automation Specialist is responsible for the hands-on execution of marketing campaigns and lead management workflows inside the company’s CRM platform (GoHighLevel). This role ensures that marketing strategy is translated into high-performing technical builds that support top-of-funnel lead generation, nurture sequences, and the sales pipeline.This role will report to our Manager of Marketing & Content Strategy and partner with all functions.
This is a primarily tactical role with a strong focus on marketing automation, campaign deployment, CRM pipeline management, and performance tracking. The ideal candidate is both detail-oriented and systems-minded, with the ability to recommend the most effective technical approach to bring marketing funnels to life.
Responsibilities
• Building and updating sales pages inside GoHighLevel
• Build, launch, and maintain funnels, workflows, and automations inside GoHighLevel
• Configure forms, schedulers, landing pages, triggers, campaigns, and pipeline stages
• Implement email and SMS campaigns using provided strategy, messaging, and assets
• Set up lead routing, tagging, segmentation, and scoring to support marketing and sales efforts
• Ensure all automations are tested, QA’d, and deployed accurately
• Manage CRM hygiene including tag accuracy, contact card updates, etc.
• Manage the CRM components of top-of-funnel marketing campaigns
• Connect lead sources (ads, landing pages, website, and integrations) into the CRM
• Monitor and optimize lead flow from capture through handoff to sales
• Maintain and improve nurture sequences to increase conversion rates
• Support the execution of product launches and promotional campaigns
• Build and maintain pipelines that reflect the company’s sales process
• Automate task assignments, follow-ups, and internal notifications
• Ensure accurate tracking of opportunities, customer journeys, and conversion points
• Track and report on campaign performance (opens, clicks, conversions, lead movement)
• Maintain CRM data hygiene and list health
• Identify workflow issues and performance gaps and recommend improvements
• Create and maintain simple dashboards and reporting views
• Recommend the most effective and scalable way to build funnels and automations
• Identify opportunities to improve efficiency through better system configuration
• Research and test new automation features and integrations
Requirements
• Minimum of 2 years of hands-on experience building and managing CRM or marketing automation systems
• Demonstrated experience with GoHighLevel and GHL SaaS configurator (required)
• Experience executing email and/or SMS marketing campaigns within a CRM
• Knowledge of A2P compliance requirements
• Strong understanding of:
• Automation workflows and triggers
• Pipeline management
• Lead lifecycle and segmentation
• Excellent communication across multiple function departments
• Ability to translate marketing plans into technical builds
• Strong QA and troubleshooting skills
• Excellent organizational and project management ability (Experience with ClickUp a plus)
• Comfortable working in a fast-paced, collaborative remote environment
• Experience supporting lead generation and product launch campaigns
• Familiarity with marketing analytics and conversion tracking
• Experience integrating third-party tools via native integrations, Zapier, or webhooks
Benefits
• Paid Time Off
• Sick Time
• Paid Federal Holidays
• 3 weeks of paid Spring/Winter breaks (5 days in April, 2 weeks in December)
• Health insurance reimbursement (up to $350/month individual, $450/month family)
• 401(k) with up to 3% employer match after 1 year