About the position
The CRM & Email Marketing Specialist for Brendan Vacations will play a key role in nurturing customer relationships and driving engagement through personalized, data-driven email and CRM campaigns. This role supports the strategy, execution, and optimization of customer journeys — inspiring travelers to discover Ireland and Scotland while maximizing conversion, loyalty, and repeat travel.
Responsibilities
• Build, test, and deploy email campaigns, journeys, and newsletters across B2C and B2B audiences using TTC’s CRM and Marketing Cloud platforms.
• Execute campaign briefs aligned with seasonal offers, product launches, and content storytelling.
• Ensure emails are on-brand, visually engaging, mobile-optimized, and technically sound across devices and inboxes.
• Support the Marketing Manager in developing audience segmentation, targeting, and personalization strategies to increase engagement and conversion.
• Collaborate with the marketing team to develop compelling subject lines, CTAs, and content that reflect Brendan’s warm, Celtic tone.
• Assist in building automated and triggered customer journeys (welcome, nurture, post-booking, reactivation, etc.) to drive engagement throughout the traveler lifecycle.
• Maintain and update CRM data accuracy and segmentation criteria in collaboration with the global CRM and Data teams.
• Leverage insights from customer behavior and campaign data to refine targeting, frequency, and content strategy.
• Contribute to the evolution of a unified CRM strategy that deepens guest relationships and drives repeat travel.
• Track key campaign metrics (open rate, CTR, conversion, unsubscribe, deliverability) and compile insights for continuous improvement.
• Provide weekly and monthly performance reports with actionable recommendations.
• Partner with analytics teams to link email performance with broader KPIs such as lead generation, sales, and retention.
• Monitor A/B tests and report findings to optimize design, timing, and messaging.
• Work closely with marketing team to ensure seamless campaign coordination and adherence to brand standards.
• Align with the Brendan Vacations Marketing Content Specialist and Web Content Specialist to create consistent, cross-channel storytelling.
• Collaborate with the Sales and Contact Center teams to deliver tailored communications supporting trade and advisor engagement.
• Maintain close communication with Data Privacy and IT teams to ensure compliance with GDPR and CAN-SPAM regulations.
Requirements
• 2–4 years of CRM, email marketing, or digital communications experience, preferably in travel, tourism, or hospitality.
• Proficiency with Salesforce Marketing Cloud required and Kaptio a plus.
• Strong understanding of email automation, segmentation, and dynamic content best practices.
• Familiarity with HTML and responsive design principles preferred.
• Analytical mindset with ability to interpret campaign metrics and translate insights into action.
• Excellent attention to detail, organizational skills, and ability to manage multiple projects simultaneously.
• Collaborative team player with clear communication skills and creative problem-solving ability.
• Passion for travel and an appreciation for Celtic destinations (Ireland and Scotland) strongly preferred.
• Curious, data-driven, and motivated to create meaningful customer experiences that inspire connection and loyalty.
Apply Now
Apply Now