## Responsibilities
Strategy and Leadership
Team Leadership: Lead and mentor a high-performing team of CRMs, fostering a culture of collaboration, accountability, and high performance.
Vision Development: Establish and execute comprehensive and automated lifecycle CRM strategies that effectively guide customers through their pre or post-purchase journey at scale.
Data-Driven Frameworks: Develop customer journey frameworks and maps to inform lifecycle strategies and ensure cross-functional alignment.
Cross-Department Collaboration: Partner with product, marketing, legal, compliance, data engineering, content team, CS as well as vendors to create seamless customer experiences and effective handoffs.
Inclusive Environment: Create a motivational workplace environment that encourages continuous learning, innovation, and open communication.
CRM Automation and Tech Management Strategy
Creative Development: Lead the development of creative strategies and executions for customer engagement and retention.
User Growth Strategies: Design and implement user growth strategies that optimize the conversion and retention funnel, enhancing both the quality and quantity of user loyalty and conversions.
Personalized Campaigns: Own the execution of personalized email and push notification campaigns, optimizing each touchpoint for maximum engagement and conversion.
Segmentation Strategies: Lead the development of sophisticated segmentation strategies to deliver targeted and personalized CRM messages across channels.
Lifecycle Optimization: Oversee the optimization of multi-channel CRM campaigns to drive business impact and align with organizational objectives.
Data Analysis, Reporting, and Insights
Performance Monitoring: Analyze and report on campaign performance and customer engagement, using data to refine strategies and improve ROI.
Insights Collaboration: Work with vendors and Analytics teams to generate insights, formulate strategic roadmaps and drive continuous improvements in lifecycle CRM efforts.
## Requirements
Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field.
8+ years in CRM, digital marketing, or CRM software administration, with at least 3 years of team leadership experience and a proven track record of developing and implementing successful strategies that drive revenue and retention growth.
Strong leadership and hands-on management capabilities, with experience in building and developing high-performing teams in a dynamic, fast-paced environment.
Familiarity with the latest CRM trends and technologies; experience with AI technology is a plus.
Apply Now
Apply Now