Job Description:
• Design and maintain the editorial strategy (pillars, audiences, messages, formats) aligned with business objectives.
• Translate strategy into execution: schedule content, create briefs, coordinate production, edit, and ensure timely publication.
• Build content journeys by user stage (nurturing, onboarding, reactivation) and coordinate their implementation.
• Create and adapt content across multiple formats: blog/SEO, email/newsletter, social media, scripts for video (short and long).
• Collaborate with Marketing, Product, and Customer Success to turn real user insights into actionable content.
• Measure and optimize: analyze performance by channel and asset, propose hypotheses, test improvements (hooks, subject lines, CTAs, formats), and refine the plan.
• Ensure editorial standards: tone, clarity, and sensitivity around emotional well-being; maintain guidelines, templates, and a CTA library.
• Coordinate writers/freelancers as needed.
Requirements:
• 3–5+ years in content roles with direct responsibility for impact (growth, conversion, retention, or equivalent metrics).
• Impeccable writing and editing in neutral Spanish; ability to simplify sensitive topics with sound judgment.
• Experience connecting content to data: reading performance, making metric-driven decisions, and iterating.
• Ability to work autonomously: organization, prioritization, calendar management, meeting deadlines, and coordinating multiple stakeholders.
• Experience creating and adapting multi-format content (blog → email → carousel → reel → script).
• Solid on-page SEO skills.
• Tools: GA4, Search Console, Ahrefs/SEMrush (or similar).
• Video scripting focused on retention (hooks, structure, pacing).
• Reading-level English for research and source verification.
Benefits:
• 100% remote
• Monday to Friday, 9:00 AM to 6:00 PM (Miami time)