Unlocking Business Potential through Customer Insights
At Verizon, we're committed to empowering businesses and individuals through innovative technology and exceptional customer experiences. As a leader in the telecommunications industry, we're constantly seeking talented professionals who share our passion for driving growth, improving customer satisfaction, and staying ahead of the curve. We're excited to invite applications for the role of B2B Customer Insights Senior Manager, a pivotal position that will help shape our business strategies and inform decision-making across the organization.
About the Role
As a B2B Customer Insights Senior Manager at Verizon, you will be responsible for uncovering and creating actionable insights that drive business strategies, inform product development, and fuel marketing initiatives. This role requires a unique blend of research expertise, business acumen, and communication skills to effectively collaborate with stakeholders across the Business Group organization. You will serve as a trusted advisor, providing guidance on market trends, customer behavior, and competitive landscape, and ensuring that the customer's perspective is always at the forefront of decision-making.
Key Responsibilities
- Design and execute custom research studies to inform product development, marketing strategies, and business decisions, leveraging both qualitative and quantitative methodologies.
- Build and maintain strong relationships with stakeholders across the Business Group organization, including marketing, product development, CX, and design teams, to align research initiatives with business objectives.
- Analyze complex data sets to identify trends, patterns, and insights, and translate findings into clear, actionable recommendations that drive business growth.
- Communicate research findings effectively to both technical and non-technical stakeholders through compelling data visualization and storytelling techniques.
- Advocate for the customer's perspective, ensuring that their needs and preferences are considered in decision-making processes across the organization.
- Contribute to the development of marketing and product strategies, identifying opportunities for growth, innovation, and competitive advantage.
- Demonstrate strong business acumen, leveraging data-driven insights to inform strategic decisions and drive business outcomes.
Essential Qualifications
To succeed in this role, you will need to possess a strong foundation in research methodologies, data analysis, and business acumen. The ideal candidate will have:
- A Bachelor's degree or four or more years of work experience, with a preference for candidates holding advanced degrees in Market Research, Social Sciences, or Business.
- Six or more years of relevant experience in B2B research, demonstrated through work experience, military service, or specialized training.
- Proven experience designing and executing quantitative market research studies with hard-to-reach business decision-makers.
- A track record of translating business needs and objectives into effective research designs and actionable insights.
- Strong analytical and data interpretation skills, with the ability to identify trends, patterns, and insights from complex data sets.
Preferred Qualifications
While not essential, the following qualifications will be considered a plus:
- An advanced degree in Market Research, Social Sciences, or Business, or a certification in Market Research (e.g., UGA).
- Experience conducting research with business decision-makers in the technology or telecoms category.
- A background working with or alongside market research agencies or related vendors, including experience managing vendor relationships.
- Strong communication skills, with the ability to translate complex concepts into actionable insights for non-technical stakeholders.
- Experience with marketing communications across linear TV, mobile, digital, and social media platforms.
Skills and Competencies
To excel in this role, you will need to possess a unique blend of skills and competencies, including:
- Strong research and analytical skills, with the ability to design and execute complex research studies.
- Excellent communication and presentation skills, with the ability to effectively convey insights to both technical and non-technical stakeholders.
- Business acumen, with the ability to translate data-driven insights into strategic decisions.
- Collaboration and teamwork skills, with the ability to work effectively across functions and teams.
- Adaptability and flexibility, with the ability to navigate complex and dynamic business environments.
Career Growth Opportunities and Learning Benefits
At Verizon, we're committed to helping our employees grow and develop their skills. As a B2B Customer Insights Senior Manager, you will have access to a range of training and development opportunities, including:
- Professional development programs, designed to enhance your research, analytical, and business skills.
- Mentorship opportunities, pairing you with experienced leaders who can provide guidance and support.
- Cross-functional training, allowing you to develop a deeper understanding of the business and its various functions.
Work Environment and Company Culture
Verizon is a remote-friendly organization that values flexibility and work-life balance. As a B2B Customer Insights Senior Manager, you will have the opportunity to work with a talented team of professionals who are passionate about driving business growth and improving customer experiences. Our company culture is built on a foundation of innovation, collaboration, and inclusivity, and we're committed to creating a work environment that is engaging, challenging, and rewarding.
Compensation, Perks, and Benefits
We offer a competitive compensation package, including:
- A salary commensurate with experience and qualifications.
- Short-term incentives, designed to reward performance and drive business outcomes.
- A comprehensive benefits package, including health and wellness benefits, 401(k) savings plan, and stock incentive programs.
- Paid time off, parental leave, adoption assistance, and tuition assistance, to support your overall well-being and career development.
Join Our Team!
If you're a motivated and experienced professional looking to drive business growth through data-driven strategies, we encourage you to apply for this exciting opportunity. Even if you feel you're not a perfect match, we'd still love to hear from you. We're committed to creating a diverse and inclusive work environment, and we're excited to welcome talented individuals from all backgrounds to our team.
Don't miss this chance to join our team and make a real impact! Apply today!
Apply Now