Data Analyst, Social Media & Video
Hearst Magazines is a global media company that publishes a wide range of iconic brands and reaches nearly 130 million readers. They are seeking a Social Media & Video Analyst to monitor, analyze, and report on social media and video performance, providing actionable insights to enhance content effectiveness and drive engagement. Responsibilities Analyze social media performance metrics to identify audience trends, content preferences, and platform behaviors Provide actionable insights and strategic recommendations to enhance social media and video content performance and ROI Build and maintain clear, digestible dashboards and trackers to support editorial and leadership teams Deliver regular reports on social and video performance, including engagement, growth, conversion, and content KPIs Use analytics tools (e.g., Dash, ListenFirst, YouTube Analytics, Tubular) to track and benchmark performance Conduct competitive audits to evaluate our presence against industry benchmarks and peers Collaborate cross-functionally with editorial, audience, and marketing teams to provide data-driven content recommendations Stay up-to-date on platform updates, social media trends, and video consumption habits to inform strategy Skills Experience as a Social Media Analyst, Data Analyst, or similar role in a media or digital environment Proficiency in social media and video analytics tools (e.g., Google Analytics, Facebook Insights, Dash, ListenFirst, YouTube Analytics, Tubular) Strong analytical, critical thinking, and problem-solving skills Ability to interpret large data sets and distill insights into clear narratives and visualizations Knowledge of online marketing strategies, social platform best practices, and digital content ecosystems Excellent verbal and written communication skills; experience presenting findings to stakeholders Collaborative, curious, and detail-oriented approach to work Benefits Medical, dental, and vision insurance from Day 1 401(k) plan with a generous company match Company Overview Hearst Magazines is a Media Production house. It was founded in 2006, and is headquartered in West New York, New Jersey, USA, with a workforce of 1001-5000 employees. Its website is Company H1B Sponsorship Hearst Magazines has a track record of offering H1B sponsorships, with 1 in 2024, 1 in 2023. Please note that this does not guarantee sponsorship for this specific role.