Senior Webflow Developer for High Impact Work

Better U is seeking an exceptional Webflow Designer–Developer to own the ongoing maintenance, optimization, and evolution of our marketing websites, including BetterUcare.com and Evernow.com. This is not a one-off build. We are looking for a long-term partner who brings technical excellence, SEO rigor, and world-class UI sensibility to a fast-growing digital healthcare platform. If you take pride in clean architecture, performance, and elegant user experiences—and you’ve built Webflow sites that feel premium, fast, and intentional—we want to hear from you. Learn more about Better U: The Role You will be responsible for the ongoing development, refinement, and performance optimization of our Webflow properties. This includes CMS-driven content, updating photos, blogs, content, custom code enhancements, advanced interactions, SEO-first architecture, and select 3D integrations. This role requires someone who can operate independently, think strategically about scalability, and execute with precision. Key Responsibilities Webflow Development & Maintenance Build, maintain, and optimize high-performance Webflow websites. Architect and manage complex Webflow CMS collections. Implement custom HTML, CSS, and JavaScript where Webflow alone is not sufficient. Ensure pixel-perfect responsiveness across devices and browsers. Maintain clean, scalable structure for rapid iteration and future growth. Proactively identify and resolve performance, UX, and technical issues. SEO, Performance & UI Excellence Design and build with technical SEO best practices in mind, including site structure, clean markup, page speed, and Core Web Vitals. Ensure all pages are search-engine optimized by design, not retrofitted post-launch. Bring a strong point of view on modern UI/UX—hierarchy, spacing, typography, motion, and clarity. Create interfaces that feel premium, intuitive, and conversion-focused, especially for high-trust, healthcare-adjacent audiences. Balance visual sophistication with performance, accessibility, and usability. Apply CRO fundamentals to guide user behavior intentionally. Advanced Interactions & 3D Integration Design and integrate interactive 3D elements using Spline. Embed and optimize Spline scenes within Webflow for smooth performance. Connect Webflow interactions to 3D elements (scroll, hover, mouse movement). Maintain performance discipline while delivering visual impact. Collaboration & Quality Partner with internal stakeholders to translate concepts into polished execution. QA all updates prior to deployment. Provide ongoing technical support and enhancements as the platform evolves. Required Qualifications Proven senior-level experience building and maintaining production Webflow sites. Strong command of HTML, CSS, JavaScript, and Webflow CMS. Demonstrated experience with SEO-aware development practices. Experience integrating 3D or advanced interactive elements (Spline preferred). Deep understanding of responsive design, performance optimization, and UX best practices. Ability to work autonomously, communicate clearly, and meet deadlines consistently. Meticulous attention to detail and pride in craftsmanship. Nice to Have Experience designing scalable, modular Webflow systems. Familiarity with CRO testing, analytics, and performance monitoring. Experience in healthcare, SaaS, or regulated industries. Familiarity with other CMS platforms (e.g., WordPress). What Success Looks Like Exceptionally fast, polished, and reliable Webflow sites. Seamless integration of CMS content, interactions, and SEO foundations. Premium UI that feels intentional, modern, and trustworthy. A scalable architecture that supports growth without technical debt. A long-term working relationship built on trust, quality, and execution. How to Apply (Important) Apply only through Upwork. Do not contact us outside of Upwork—applications submitted via email, LinkedIn, or other channels will not be considered. Include links to Webflow sites you personally built or led. Applications without a portfolio will not be reviewed. This is an opportunity to work with a mission-driven, fast-scaling healthcare company that treats its websites like a product, not a project. If you build with taste, discipline, and performance in mind, we’d love to see your work. Apply tot his job