Senior Google Paid Search (SEM) Marketing Manager (Paid Ads – Remote)

Job description Are you passionate about marketing, data science, and the dynamic fusion of the two? Are you ready to dive into a role that offers a blend of creativity and technical acumen, all while working with a forward-thinking, entrepreneurial team? We’re looking for a Senior Google Paid Search (SEM) Manager with a strong focus on generating leads and new memberships for fitness clubs and gyms. About Us: Instinctive Insights is a fast-growing, data-driven marketing agency helping fitness clubs and gyms maximize profitability from their marketing campaigns. We go far beyond clicks and leads — our predictive models and ROI tracking connect marketing dollars directly to new memberships and bottom-line growth. Responsibilities: • Proven experience setting up, managing, and optimizing Google Ads Search, Display and YouTube campaigns. • Skilled in keyword research and competitor analysis to identify and capitalize on growth opportunities. • Ability to monitor campaign performance with a strong focus on CPL (Cost per Lead) and CPA (Cost per Acquisition) metrics. • Solid understanding of Google Tag Manager, Google Analytics (GA4), Google Search Console, and Google Business Profile (Google My Business). • Experience developing ad copy, ad extensions, and landing page recommendations that drive results. • Experience with Quality Score, Ad Rank, and how it works to gain more clicks at a lower cost per click. • Competence in maintaining accurate UTM tagging for all traffic sources and campaigns. • Strong ability to multi-task and manage multiple client accounts simultaneously. • Commitment to staying up-to-date on Google Ads trends, policy changes, and best practices. • Expertise in budget management, ensuring proper pacing and efficient spending to meet ROI goals. • Data-driven mindset with the ability to interpret insights and make actionable optimization recommendations. Desired Experience (Not Required, but a Plus): • Basic understanding of HTML and PHP code. • Experience working with WordPress websites. • Familiarity with Zapier for workflow automation. • Experience using CallRail for call tracking. • Experience using Agency Analytics or similar reporting platforms. • SEO experience or understanding of on-page and off-page optimization principles. What We’re Looking For • Curiosity, intelligence, and eagerness to contribute to our client's success. • Expert-level analytica and interpretation of data. • An absolute master of all things Google. • Strong written communication and attention to detail. • Strong technical skills with setting up campaigns, lead tracking and wiring to feed leads into various systems. Why Join Instinctive Insights? • Work remotely in a flexible, entrepreneurial environment. • Unlimited PTO and Simple IRA matching. • A free gym membership of your choice. • Join a team where your campaigns translate into real memberships, not just vanity metrics. Job Type: Full-time Pay: $60,000.00 - $80,000.00 per year Benefits: • 401(k) • 401(k) matching • Employee discount • Flexible schedule • Paid time off • Professional development assistance Application Question(s): • Why should you be considered for this job vs. all the other candidates? Experience: • Google Ad Manager: 2 years (Required) • Google Analytics: 2 years (Required) • Google Search Console: 2 years (Required) • Google Tag Manager: 2 years (Required) • WordPress: 2 years (Preferred) • Zapier: 1 year (Preferred) • Call Rail: 1 year (Preferred) • SEO: 1 year (Preferred) Work Location: Remote Apply tot his job