Senior Associate, Digital Communications

THE ASPEN INSTITUTE The Aspen Institute is a global nonprofit organization committed to realizing a free, just, and equitable society. Since its founding in 1949, the Institute has been driving change through dialogue, leadership, and action to help solve the most critical challenges facing communities in the United States and around the world. Headquartered in Washington, DC, the Institute has a campus in Aspen, Colorado, and an international network of partners. ABOUT ASPEN DIGITAL Aspen Digital is a nonpartisan technology and information-focused program that brings together thinkers and doers to uncover new ideas and spark policies, processes, and procedures that empower communities and strengthen democracy. It is future-focused and inspires collaboration among diverse voices from industry, government, and civil society to ensure our interconnected world is accessible, safe, and inclusive – both online and off. Across its initiatives, Aspen Digital develops methods for elevating promising solutions and turning thought into networked impact. To learn more, visit aspendigital.org ABOUT THE ROLE The Senior Associate, Digital Communications, Aspen Digital will manage digital content, develop and implement social media plans, design digital assets, and support the program’s overall communication strategy. This position will report to the Head of External Engagement, Aspen Digital. This is a hybrid, Washington, DC-based position. This is a hybrid, Washington, DC-based position. Selected candidates are expected to work in person at the Washington, DC office approximately two days per week. The salary range for this position is $70,000-$85,000 per year. WHAT YOU WILL DO • Play a key role in developing social media plan for Aspen Digital, including for specific campaigns around public-facing summits, and be responsible for implementation. • Plan, draft, edit and schedule content for LinkedIn, BlueSky, X, and other channels and platforms to grow followers and deepen engagement; • Create original digital assets for Aspen Digital channels, including social media graphics for various platforms and video content, implementing Aspen Digital’s brand guidelines and utilizing creative design platforms such as Canva and Adobe Creative Suite; • Capture and generate social media content from in person and virtual events, both for live sharing and event recap materials; • Support social media content creation for Aspen Digital leaders, proposing content ideas and drafting copy; • Collaborate with the Associate Director of Brand Strategy and Marketing on communication rollouts and other communications campaigns. • Maintain a digital content calendar to align with program’s goals, announcement, publications, Summits and events, and milestones; • Support Aspen Digital’s Head of External Engagement in identifying and tracking annual, 6-month, and quarterly objectives/KPIs for social media channels, and share responsibility for meeting them. • Monitor performance of social media posts and interaction by audiences on Aspen Digital channels, including engaging with comments and interacting with content from affiliated contacts and organizations. • Monitor relevant emerging social media trends and influencers. • Liaise with stakeholders inside and outside the Institute to coordinate regular digital communications and materials for events (e.g., presentation slides, signage, and other collateral); • Perform other duties as assigned. WHAT YOU'LL NEED TO THRIVE • Minimum of 3 - 5 years of relevant experience in social media, digital and strategic communications, or journalism • Track record of content creation, account maintenance, and engagement on social media; • Strong organization and time-management skills, including ability to juggle multiple projects and deadlines without losing attention to detail and quality; • Excellent copywriting and copyediting skills; • Skilled in graphic design smart practices and in using creative software (e.g. Adobe Creative Cloud, Canva, etc.); • Knowledge of content management platforms (e.g. Hootsuite) • Be proactive and self-motivated, and comfortable working both independently and collaboratively in a fast-paced environment; • Ability to form professional relationships with people across departments and levels of seniority; • Have strong interpersonal and stakeholder communication skills; • Be detail-oriented and quality-focused. Preferred Background • Familiarity or interest in issues around AI, cybersecurity and emerging technology • Experience overseeing or working on longer term digital communication campaigns • Experience in starting and growing audiences for new social media channels • Knowledge of smart practices for LinkedIn. ADDITIONAL INFORMATION The Aspen Institute offers a generous benefits package including health, dental, vision, and prescription benefits, retirement benefits, and paid leave. The Aspen Institute is an Equal Opportunity Employer and complies with all District and federal laws. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, or protected veteran or disabled status and will not be discriminated against. 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