Performance Marketing Manager (Meta + Google) for Medspa — Focus on Booked Consults (Not Just Leads) - Contract to Hire

Overview: We’re a high-end medspa looking for a performance marketer who can reliably turn paid traffic into booked consultations and keep campaigns optimized weekly. We already know marketing — we need someone who can execute, test creatives, report clearly, and improve bookings consistently. Platforms: Meta Ads (FB/IG) Google Ads (Search + Performance Max if appropriate) GA4 + Tag Manager (basic understanding required) Call/booking tracking + CRM reporting (we use booking links + follow-up) Primary Goal: Increase booked consults at a stable CAC while improving lead quality and booking consistency. What you’ll own (weekly): Campaign structure + optimization (Meta + Google) Creative testing plan + execution (you don’t need to design, but you must direct what to make + what to test) Budget pacing + scaling winners Landing page / booking flow feedback (you don’t need to build pages, but you must diagnose issues) Reporting + recommendations (clear and simple) Scorecard (what we measure weekly): Leads (volume + CPL) Booked consults Cost per booked consult Show rate (if tracking available) Close rate (optional but preferred) Google: Search terms quality + conversion rate + CPA Requirements: Proven results managing Meta + Google for a local service business (medspa/healthcare/beauty is a plus) Comfortable optimizing for bookings, not vanity metrics Strong communication + fast reporting Understands basic compliance: avoid risky ad angles, respect client privacy, and follow platform policies Nice to have: Experience improving show rate + booking conversion with follow-up systems (SMS/email) Experience with call tracking / offline conversions / CRM attribution Can work with a VA/content person to ship creative weekly Hours/Structure: 5–10 hours/week to start (fractional) Weekly standing call + async updates To apply, answer these questions: Share 2 examples of accounts you managed (industry, budget range, results). What’s your weekly creative testing cadence? How many new creatives do you launch per week? How do you track and optimize for booked consults (not just leads)? If lead quality drops, what do you check first and what do you change? What is your reporting format? (Attach a sample weekly report.) Apply tot his job