Paid Social Senior Specialist
Who we are: Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it. We support 100% remote work for this role! We’d love to hear from you if: Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch. As the Paid Social Senior Specialist you will own the following responsibilities: Client Communication: Communicate with clients whether through email or via the phone with minimal oversight to cultivate a strong working relationship. Account Ownership: Accountability and ownership of multiple paid social client relationships with limited supervision. Responsible for end-to-end program strategy, execution, and reporting. Media Strategy: Own paid social strategy (full-funnel, which platforms to use when, attribution, measurement, creative, etc) in collaboration with the rest of the team Task Prioritization and Performance Tracking: Effectively prioritizes efforts to focus on delivering on the most important things. Tracks and reports on campaign results, and data analysis and participate in or lead weekly client calls. Industry Expertise: Proactively educates oneself on industry findings and effectively mentors junior team members via training and delegat ion. Professional Qualifications: 3.5+ years of experience in Paid Social roles with a proven track record of executing successful campaigns on Meta and TikTok. Confidence in media planning across Meta, TikTok, Reddit, Snapchat, and Pinterest Preferred: familiarity with LinkedIn and X Bachelor's degree in Marketing, Advertising, Business, or related field; or equivalent practical experience. Strong analytical skills, capable of interpreting campaign data and deriving actionable insights to improve performance. Excellent communication skills to effectively collaborate with cross-functional teams and present campaign performance reports to stakeholders. Ability to multitask, prioritize workload effectively, and meet deadlines in a dynamic environment. Demonstrated ability to adapt to changes in social media platforms and algorithms. Advanced computer skills including Microsoft Excel, PowerPoint, and Google Slides, and Google Sheets. Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives. Proficiency in web analytics tools (e.g., Google Analytics) and spreadsheet software. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Benefits: Unlimited PTO: At Tinuiti , we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 16 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuiti ans year after year. Healthcare: Medical, Dental, Group Life Insurance and Income Protection Retirement: We offer a Pension Scheme with an employer match of up to 5% of your contributions Perks and Wellness : Help@Hand Wellbeing services, Thankful giving, Equity Parental Leave: Birthing parents will receive 16 weeks of leave with 100% pay (additional leave time available per statutory leave requirements). Non-Birthing parents will receive 4 weeks of leave with 100% pay. Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status. Originally posted on Himalayas