Manager, Marketing Analytics

WHO WE ARE Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry's largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com. THE ROLE Zeta Global is seeking a talented Manager to join our ZX Data Science & Analytics team. If you excel at storytelling and pride yourself on being a trusted analytics partner to clients, driving optimal outcomes, we want you on our team. You should have a solid foundation in marketing measurement, advanced analytics, optimizations, A/B & multivariate testing, as well as a good understanding of machine learning models and other complex data analysis techniques. This position will report to the Director of Analytics and working directly with clients. RESPONSIBILITIES • Serve as a trusted analytics partner to Zeta's clients, focusing on improving their ROI and market share. • Lead and manage a team of Analysts and train them to serve as independent Analytics leads with clients. • Utilize data and insights to drive campaign measurement, prescriptive optimizations, and develop a path to consistent performance that exceeds client expectations. • Collaborate with cross-functional teams (Sales, Account Management, Operations) to establish repeatable frameworks for actionable insights. • Undertake quarterly strategic Data and Analytics projects that create added value for Zeta and its clients. • Assist in the development and deployment of state-of-the-art predictive and self-adjusting ML models to significantly enhance campaign performance. REQUIREMENTS • Excellent communication and presentation skills are essential, as the effectiveness of analysis findings hinges on your ability to present them in a clear and organized manner. • Exceptional attention to detail is required to meet aggressive deadlines. • Strong technical expertise in SQL, data visualization tools (e.g., Tableau) is necessary. • You thrive as a change agent, providing decision-makers with actionable insights derived from data. • Proven ability to implement statistical analysis and/or predictive modeling techniques, with the capability to effectively translate technical analyses for a business audience. QUALIFICATIONS • BS in MIS, Analytics / Operations Research / Statistics, or similar quantitative disciplines with 4+ years of experience, or MS degree in these disciplines with 4+ years of experience. • 4-5 years of client facing experience. • Work experience in Retail / Financial Services / Telecom verticals is a plus. BENEFITS & PERKS • Unlimited PTO • Excellent medical, dental, and vision coverage • Employee Equity • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!! SALARY RANGE The salary range for this role is $125,000 - $145,000.00, depending on location and experience. PEOPLE & CULTURE AT ZETA Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual's sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We're committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: ZETA IN THE NEWS! #LI-ND1 #LI-Remote Apply tot his job