Law Firm Marketing & Business Development Strategy Consultant (B2B) Strategy Only
We are a well-established law firm (15+ years) with strong existing clients (individuals + corporate), but minimal digital presence. We are currently working on brand identity, a company profile, and a new website. We need an experienced Law Firm/Professional Services consultant to develop a Marketing + Business Development Strategy (B2B-focused). This is a strategy only — no execution. Deliverables: - Clear positioning + messaging (for website/company profile/LinkedIn) - Target segments (corporate focus) + priority service lines - Channel strategy (digital + relationship-led) suitable for a law firm - 90-day action plan + 12-month roadmap (step-by-step priorities) - Simple BD pipeline/lead intake & follow-up process - KPIs + reporting framework Requirements: - Proven experience with professional services (law firms preferred) and B2B strategy - Practical, structured output (documents we can implement internally) - Must consider confidentiality and legal advertising/reputation constraints Apply tot his job