[Remote] Specialist, Email + SMS Marketing

Note: The job is a remote job and is open to candidates in USA. ATTN Agency is a boutique, performance-driven digital marketing agency specializing in full-funnel growth for e-commerce and DTC brands. The Senior Lifecycle & Retention Marketing Strategist will take ownership of lifecycle marketing for several high-growth eCommerce clients, focusing on retention strategies across email, SMS, and direct mail while collaborating with various teams to drive measurable results. Responsibilities • Own the lifecycle roadmap (email, SMS, direct mail, loyalty) for 5–7 high-growth eCommerce brands • Develop 30-day-out calendars that align with product launches, promotions, and paid-media pushes • Write clear, on-brand copy briefs and flow outlines—tailoring voice, tone, and storytelling to each brand’s unique identity • Build segmentation frameworks and customer journeys that maximize engagement and lifetime value • Use AI tools and advanced analytics to surface new opportunities and streamline workflows • Analyze deliverability, engagement, CVR, RPR, and cohort LTV; refine benchmarks and spot trends • Design and run A/B and multivariate tests (creative, cadence, offers, segments) and translate results into actionable next steps • Pilot emerging retention channels—including loyalty tiers, push notifications, and in-app messaging—and share learnings with the team • Document best practices and contribute to internal training sessions that upskill the broader retention group • Delegate campaign and flow builds to Retention Coordinators; review, QA, and provide feedback • Coordinate with design and copy teams to secure assets and keep ClickUp timelines on track • Mentor junior team members, helping them grow their strategic and technical skills • Join monthly or bi-weekly client calls (Account Managers lead) to present strategy, insights, and testing roadmaps • Deliver concise, data-driven performance summaries that highlight wins, gaps, and next steps • Partner with Account Managers to ensure retention plans dovetail seamlessly with broader growth initiatives Skills • 4+ years email-marketing experience, 2+ years SMS experience • Hands-on Klaviyo mastery: campaigns, flows, segmentation, deliverability, reporting • Proven success managing 5+ eCommerce accounts simultaneously • Daily channel operations: calendar ownership, content planning, build/QA, A/B testing, measurement • Loyalty & rewards program strategy and execution • Working knowledge of HTML/CSS for email troubleshooting • Advanced understanding of: Full-funnel lifecycle (prospecting → retention → reactivation) & cohort LTV analysis • Advanced understanding of: Email/SMS segmentation, tracking pixels, product catalogs, merge tags/dynamic insertion • Advanced understanding of: Core metrics: OR, CTR, CVR, RPR, list growth, engagement rates • Strong copywriting skills for campaign and flow briefs • Confident communicator with experience summarizing performance insights for stakeholders • Exceptional time-management and project-management discipline • 1+ Year Direct-mail platform familiarity • Prior agency experience • Team-lead or people-management background • Push notification and mobile-app messaging experience • Shopify, GA4, Triple Whale, or Northbeam expertise Benefits • Performance-based bonuses • Flexible PTO • Remote-first culture • Regular mentorship & growth planning • Tight-knit, collaborative team Company Overview • ATTN Agency is a digital marketing agency that designs and develops advertising strategies for consumer goods companies. It was founded in 2018, and is headquartered in Boston, Massachusetts, USA, with a workforce of 11-50 employees. Its website is https://www.attnagency.com/. Apply Now Apply Now