Note: The job is a remote job and is open to candidates in USA. Wipfli is a company that values its people and offers a career-defining opportunity. The Manager of Lead Generation will oversee a team of Lead Generation Specialists, implement process improvements, and coordinate marketing efforts to drive client engagement and revenue growth.
Responsibilities
• Provides day-to-day management of a team of Lead Generation Specialists including participating in hiring process, initial onboarding and on-going performance management, and professional development.
• Identifies and assists in implementing process improvements and refining the Lead Generation Specialist playbook.
• Coordinates with Marketing and Business Development leadership and team members on campaign and activity design including sales enablement for Wipfli supported offerings.
• Conducts preliminary research on prospects and promptly follows up on assigned leads for qualification.
• Participates in call down activities on assigned lists, both prospect targets and impression follow up (website, buyer intent, webinars, downloads, etc.)
• Lead generation and development of potential prospects. Upon qualification, identifies correct associate to continue the pursuit and passes the lead/opportunity.
• Prospects for new clients through inbound and outbound activities.
• Coordinates handoff meetings with relationship executives or pursuit teams.
• Using industry and offering knowledge, tailors Wipfli’s value proposition and capabilities to the individual client’s business needs.
• Tracks activities in CRM and completes administrative functions to ensure client records are accurate and up to date.
• Responsible for meeting or exceeding individual revenue and other assigned goals.
Skills
• Bachelor’s degree in Marketing, Communications, Business, or other job related major, or an equivalent level of job-related experience
• 3+ years of experience
• 1+ years of supervisory experience
• Experience with Microsoft Dynamics CRM or similar CRM solution
• Experience with Outreach, ZoomInfo and other sales research and sales acceleration tools
• Experience with lead generation and/or sales development roles
Benefits
• 8 health plan options (both HMO & PPO plans)
• Dental and vision coverage
• Opportunity to enroll in HSA with potential Firm contribution
• Employee Assistance Program
• Firm-sponsored basic life and short and long-term disability coverage
• 401(k) savings plan & profit share as well as Firm matching contribution
• Well-being incentive
• Education & certification assistance
• Flexible time off
• Family care leave
• Parental leave
• Family formation benefits
• Cell phone reimbursement
• Travel rewards
• Critical illness & accident insurance
• Hospital indemnity insurance
• Legal
• Long-term care
• Pet insurance
• ID theft protection
• Supplemental life/AD&D
Company Overview
• Wipfli LLP is one of the top 20 accounting and consulting firms. It was founded in 1930, and is headquartered in Milwaukee, Wisconsin, USA, with a workforce of 1001-5000 employees. Its website is http://www.wipfli.com.
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