Note: The job is a remote job and is open to candidates in USA. Pronghorn is a company focused on building pathways to success across the Spirits industry through culture, innovation, and equity. They are seeking a Generative AI Intern to join their Business Development and Trade Marketing team, where the intern will apply cutting-edge AI technology to solve business challenges and support marketing execution and customer research efforts.
Responsibilities
- Assist in the design, building, and deployment of Custom GPTs, leveraging internal data, brand guidelines, and specific requirements from our marketing and research teams
- Develop, test, and document highly effective prompts and repeatable workflows to maximize the accuracy and usability of the AI tools you build
- Continuously test the performance of deployed AI tools and gather user feedback to identify bugs and drive iterative improvements
- Work directly with the marketing team to apply AI tools to critical tasks, including drafting ad copy variations, brainstorming social media content ideas, and summarizing campaign reports
- Support research efforts by utilizing AI tools to analyze and quickly surface key themes and insights from large volumes of qualitative data (e.g., customer surveys, reviews, and market feedback)
- Assist in conducting AI-powered competitor and market research to identify trends and inform strategic decisions
Skills
- Currently pursuing or recently graduated with a degree in Computer Science, Data Science, Marketing, or a related technical field
- Demonstrated hands-on experience with major Generative AI models (e.g., GPT-4, Gemini, Claude)
- Direct experience building or customizing GPTs or similar LLM-based applications (personal projects or coursework welcome)
- A strong, applied interest in prompt engineering and optimizing how humans interact with AI systems
- Highly curious, self-motivated, and an excellent problem-solver who enjoys technical challenges
- Familiarity with or a strong desire to learn about digital marketing, advertising principles, and customer research methodologies
- Ability to communicate complex technical concepts clearly to non-technical stakeholders
Company Overview
Pronghorn is a stand-alone business established to create a scalable template for diversifying an industry. It was founded in 2021, and is headquartered in New York, New York, USA, with a workforce of 2-10 employees. Its website is https://www.pronghorn.co/.
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