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About Author Direct Sales – Empowering Romance Authors Everywhere
Author Direct Sales is a fast‑growing digital marketing agency dedicated to helping romance authors transform their storytelling passion into profitable, sustainable businesses. Our mission is to amplify the voices of love‑filled narratives, connect readers with compelling stories, and maximize every author’s return on investment through data‑driven advertising strategies. With a vibrant roster of indie and traditionally published romance writers, we provide tailored media solutions that cut through the noise of today’s crowded publishing landscape.
Our remote‑first culture means we attract talent from across the United States and beyond, fostering a collaborative environment where creativity, curiosity, and continuous learning are celebrated. As we expand our client base, we are looking for an enthusiastic, detail‑oriented Entry‑Level Media Buyer who is eager to master Meta (Facebook & Instagram) advertising and contribute directly to authors’ success stories.
Why This Role Is a Unique Launchpad for Your Career
Starting as a part‑time freelancer and transitioning to a full‑time team member, you will gain hands‑on experience managing multiple ad accounts, interpreting performance metrics, and shaping ad creative for a niche yet thriving market. This role offers a clear pathway to professional growth, mentorship from seasoned media strategists, and the chance to become an integral part of a company that values both results and the personal development of its employees.
Key Responsibilities – What You’ll Own Every Day
As a Media Buyer, you will be the frontline strategist translating author goals into high‑performing ad campaigns. Your day‑to‑day duties will include, but are not limited to:
- Campaign Setup & Management: Create, launch, and optimize Meta ad campaigns for 1–3 authors (part‑time) or 8–10 authors (full‑time), ensuring each campaign aligns with the author’s brand voice, target audience, and sales objectives.
- Audience Research: Conduct deep‑dive audience analysis using Meta’s audience insights, third‑party tools, and proprietary data to pinpoint reader demographics, interests, and purchasing behaviors.
- Creative Collaboration: Work closely with copywriters and graphic designers to develop compelling ad creatives (images, carousel ads, video snippets) that resonate with romance readers.
- Budget Management: Allocate daily and lifetime budgets strategically across ad sets, monitor spend pacing, and adjust bids to maximize ROI while staying within client‑approved financial parameters.
- Performance Tracking & Reporting: Utilize Meta Ads Manager, Google Analytics, and internal dashboards to monitor key performance indicators (KPIs) such as CPM, CPC, CPL, ROAS, and conversion rates. Produce weekly performance reports that translate data into actionable insights for authors.
- A/B Testing & Optimization: Design and execute split tests on headlines, ad copy, images, and audience segments; analyze results to continuously refine targeting and creative elements.
- Compliance & Policy Adherence: Ensure all ads comply with Meta’s advertising policies, copyright regulations, and industry best practices to avoid disapprovals or account restrictions.
- Client Communication: Maintain regular, transparent communication with authors via email, Slack, or video calls; provide updates, answer questions, and educate them on the value of data‑driven advertising.
- Continuous Learning: Stay current on Meta platform updates, emerging advertising trends, and romance genre market shifts; share knowledge with the broader team.
Essential Qualifications – The Baseline You Must Meet
- Educational Background: High school diploma or equivalent; a degree or coursework in marketing, communications, business, or a related field is advantageous but not mandatory.
- Marketing & Analytics Experience: Any hands‑on experience—internships, freelance projects, or academic work—where you have applied basic marketing principles, data analysis, or campaign management.
- Meta Ads Familiarity: Direct experience with Facebook and Instagram ad platforms is preferred; a strong willingness to learn and master the tools quickly is essential.
- Communication Skills: Ability to articulate ideas clearly in writing and verbally, with a knack for translating complex data into understandable recommendations for non‑technical stakeholders.
- Problem‑Solving Mindset: Demonstrated ability to troubleshoot campaign issues, diagnose performance gaps, and implement data‑driven solutions.
- Self‑Motivation & Discipline: Thrives in a remote environment, manages time effectively, and meets deadlines without constant supervision.
Preferred Qualifications – What Will Set You Apart
- Previous experience in e‑commerce or direct‑to‑consumer advertising, especially within the publishing or entertainment sectors.
- Certifications such as Meta Blueprint or Google Analytics Individual Qualification (GAIQ).
- Familiarity with copywriting for romance or other fiction genres, enhancing your ability to speak the language of our authors and readers.
- Proficiency in spreadsheet tools (Excel, Google Sheets) for data manipulation and reporting.
- Experience using project management software (Asana, Trello, Monday.com) to track task progress.
Core Skills & Competencies for Success
- Analytical Thinking: Ability to interpret campaign metrics, identify trends, and make evidence‑based optimization decisions.
- Creative Insight: Understanding of what visual and textual elements resonate with romance readers, allowing you to contribute to compelling ad concepts.
- Attention to Detail: Precise management of ad budgets, targeting options, and schedule settings to avoid costly mistakes.
- Adaptability: Comfortable navigating a fast‑moving environment where priorities shift based on author launches, seasonal trends, or platform updates.
- Collaboration: Works effectively with cross‑functional teams—including copywriters, designers, and senior media strategists—to deliver cohesive campaigns.
- Customer‑Centric Attitude: Focused on delivering value to authors, understanding their unique goals, and exceeding expectations.
Career Growth & Learning Opportunities
At Author Direct Sales, we invest heavily in our people. As you master the fundamentals of Media Buying, you will unlock new avenues for professional advancement:
- Mentorship Program: Pairing with senior media strategists who provide weekly coaching, campaign reviews, and personalized development plans.
- Skill‑Based Promotions: Opportunities to advance from entry‑level to senior media buyer, account manager, or even director of paid acquisition based on performance and experience.
- Certification Support: Reimbursement for industry‑recognized certifications (Meta Blueprint, Facebook Certified Media Planning, etc.) to deepen expertise.
- Cross‑Functional Rotation: After 6–12 months, you may explore related functions such as email marketing, conversion rate optimization, or author partnership management.
- Performance Bonuses: Quarterly incentive programs tied to campaign ROI, client satisfaction scores, and revenue growth targets.
Work Environment & Company Culture
Our remote‑first philosophy means you will work from the comfort of your home office, a coffee shop, or anywhere with a reliable internet connection. We prioritize:
- Flexibility: Adjustable schedules during the part‑time phase (up to 20 hours/week) with a clear roadmap to a full‑time 40‑hour week.
- Collaboration: Regular virtual team huddles, brainstorming sessions, and “Coffee Chat” Zoom meetings to keep the energy high and ideas flowing.
- Inclusivity: A diverse team that embraces different perspectives, backgrounds, and creative approaches to problem‑solving.
- Well‑being: Access to mental‑health resources, ergonomic home‑office stipends, and optional wellness challenges.
- Transparency: Open communication channels with leadership, monthly company‑wide updates, and clear visibility into business goals.
Compensation, Perks & Benefits
We recognize that fair compensation and meaningful benefits are essential to attract top talent. While specific figures may evolve as you progress, the baseline package includes:
- Hourly Rate: $20 per hour for both part‑time and full‑time phases, with salary review after 6 months based on performance and market benchmarks.
- Paid Time Off: Accrual of vacation, sick days, and personal days after a 90‑day probationary period.
- Health & Wellness: Eligibility for health, dental, and vision insurance plans (company‑subsidized for full‑time employees).
- Retirement Savings: Access to a 401(k) plan with employer matching contributions (applicable to full‑time staff).
- Professional Development: Annual stipend for courses, conferences, or books related to digital marketing and media buying.
- Tech Allowance: One‑time budget for upgrading your home‑office hardware (monitor, headset, webcam).
- Performance Incentives: Quarterly bonuses tied to campaign success metrics and client satisfaction.
Application Process – How to Join Our Team
If you are a motivated individual with a passion for digital advertising and a love for romance literature, we want to hear from you! Follow these steps to apply:
- Click the Apply Now button.
- Submit your up‑to‑date resume highlighting any marketing, analytics, or Meta Ads experience.
- Include a brief cover letter that explains why you are excited about helping romance authors reach new readers.
- Attach any relevant work samples—campaign screenshots, performance reports, or copy you have created.
- Our recruitment team will review your application within 48‑72 hours and schedule a virtual interview if you’re a strong fit.
Final Word – Take the Next Step in Your Media Buying Journey
At Author Direct Sales, you won’t just manage ads—you’ll become a champion for storytellers, turning love‑filled narratives into best‑selling successes. This is more than an entry‑level position; it’s a launchpad for a rewarding career in digital marketing with a supportive team, clear growth pathways, and the freedom of remote work.
Apply today and start shaping the future of romance publishing—one click, one conversion, one satisfied reader at a time.
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