The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.
To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.
Could that be you?
The successful candidate is a self-starter, passionate about product marketing and content creation, and has proven experience in increasing awareness, adoption, and engagement of products or services among quality testing and developer audiences at scale. You will work in a cross-functional manner, collaborating with multiple teams to define strategies and content (internal and external) across all stages of the customer journey and our marketing channels. You will be data-driven, own content testing and measurement, optimize for what drives successful messaging/deal closing, and report the impact of your product marketing plans.
To be successful in this role, you will need to establish clear processes, have strong creative and writing abilities, drive appropriate prioritization, be effective in colleagues internally (with product and GTM stakeholders) and externally (to customers), and define, document, and implement best practices in product marketing content creation and management.
Content: Produce thought leadership and product-related materials in the form of customer-facing-decks, web pages, blogs, white papers, eBooks, videos, and other go-to-market collateral.
Go-to-Market: Lead and develop go-to-market plans for UiPath Test Cloud and particularly targeting application testing and quality assurance personas.
Segmentation: Conduct and leverage market research, competitive analysis and assess the market landscape to identify ideal opportunities, and design forward-thinking approaches for each market segment.
Persona understanding: identify the best buyer and user personas and be able to position UiPath’s offering accordingly.
Storytelling: Craft UiPath's positioning and messaging that differentiates our offerings.
Sales Enablement: Function as a bridge between product and sales to simplify product features into tangible customer benefits. Develop enablement assets and training materials including sales plays, battle cards, demo training videos, and playbooks.
Evangelize: Attend relevant events and meet-ups representing UiPath as the face of emerging and advanced technologies.
Innovate: Collaborate with the product team to help drive near and long-term product roadmap.
Communicate: Operate as the coordinating force of our integrated marketing plans including social media, SEO, demand gen and all other campaigns.
Collaborate: Develop relationships with customers to determine key use cases and document customer success stories.
Bachelor’s degree in marketing, business, or other related field or equivalent experience.
3+ years B2B marketing communications experience in the testing or pro-developer space.
Native English speaker or excellent command of the English language.
Strong ability to effectively communicate complex ideas at different stages in the customer buying journey.
Ability to create compelling sales collateral and marketing material.
Experience working with cross-disciplinary teams across an organization including demand generation, sales, channels, partners, and product management / engineering.
Ability to effectively communicate to stakeholders at all levels of the organization—from the end user (technical buyer) to the decision maker (economic buyer)—with excellent written, oral, and presentation skills.
Growth mindset, adaptability, and a drive for continuous improvement.
Ability to navigate emerging and advanced technology trends.
Experience in AI and automation is a plus.
Proven ability to identify, analyze, and solve ambiguous problems independently with extreme attention to detail.
Strong editorial background and proofreading skills, as well as experience adhering to technical style guides.
Experience with Salesforce and content management tools.
Adobe Creative Suite a plus.
Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.
Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.
We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy.
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