Overview:
We are looking for a highly motivated Product Marketing Manager to join our growing team in the defense technology industry. This role will be responsible for defining and executing go-to-market strategies, positioning, and messaging for our products, ensuring alignment with market needs and company objectives.
The ideal candidate has 5-7 years of experience in product marketing or a related field, with a proven track record in crafting compelling product narratives and supporting sales enablement. While experience in the defense tech industry is a plus, it is not a requirement. This role requires strong analytical abilities, excellent communication skills, and a passion for solving users’ greatest challenges.
Responsibilities:
Product Positioning and Messaging:
Develop clear, compelling positioning and messaging for our product suite, tailored to target personas and segments within the national security ecosystem.
Collaborate with product management and sales to define product value propositions and differentiation points.
Ensure consistency and alignment in product messaging across all marketing channels.
Go-to-Market Strategy and Launch Management:
Define and execute go-to-market (GTM) strategies for new product launches and feature updates, ensuring timely and successful launches.
Partner with cross-functional teams, including product management, engineering, sales, and customer success, to drive successful product launches and campaigns.
Develop and manage launch plans, tracking and reporting on key milestones and outcomes.
Sales Enablement:
Create and maintain sales enablement materials, including product decks, battle cards, customer case studies, and FAQs, to support the sales team in driving revenue.
Train the sales team on product positioning, value propositions, and messaging, ensuring they can effectively communicate product benefits to prospects and customers.
Serve as a key liaison between marketing and sales, addressing feedback and refining materials as needed.
Content and Campaign Development:
Identify and develop video, print, and editorial content that speaks to different stages of the customer journey.
Create user marketing collateral, including whitepapers, webinars, blog posts, and other materials that drive product engagement.
Support demand generation and ABM initiatives by providing product-focused insights and content, helping to tailor campaigns to specific audiences..
Cross-Functional Partnership
Leverage product-led insights to inform product positioning, messaging, and go-to-market strategies.
Act as the voice of the customer, relaying insights, challenges, and needs between product and marketing teams.
Leverage platform KPIs to identify gaps in product communication to support user growth and engagement.
Performance Analysis and Reporting:
Track and measure the effectiveness of product marketing initiatives, providing insights and recommendations for optimization.
Monitor key performance indicators (KPIs) related to product adoption, customer engagement, and sales impact
Requirements:
Experience: 5-7 years of experience in product marketing, with a focus on B2B technology or a related field. Experience in defense tech, aerospace, cybersecurity, or a government-oriented market is preferred but not required.
Skills: Strong understanding of product marketing principles, with experience in positioning, messaging, and go-to-market strategies.
Analytical Ability: Ability to gather and interpret data, transforming insights into actionable strategies.
Collaboration: Proven ability to work cross-functionally with product, sales, and marketing teams, with strong interpersonal and communication skills.
Technical Understanding: Ability to grasp complex technologies and translate them into compelling marketing narratives.
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience).
Preferred Qualifications:
Experience in a technical or government-related industry is a plus.
Familiarity with CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Marketo) and analytics tools.
Experience with account-based marketing (ABM) and demand generation.
Experience with content creation platforms
Experience embedded with Product teams
What We Offer:
An opportunity to work in a high-impact role within a fast-paced, innovative industry.
Competitive salary, comprehensive benefits, and opportunities for professional growth.
A chance to help shape the future of defense technology by driving effective product marketing strategies.
If you’re a strategic, customer-focused marketer with a passion for bringing products to market in a meaningful way, we’d love to hear from you!
Apply Now