The Social Shepherd is a creative and performance agency that helps global brands grow their business. As a Paid Media Executive, you will be responsible for building and delivering paid advertising campaigns on various platforms, focusing on performance optimization and client communication.
Responsibilities
- Develop, implement, and manage PPC campaigns across multiple platforms (Google Ads, Meta Ads, etc.)
- Conduct keyword research, selection, and audience targeting to maximize campaign performance
- Monitor and analyze campaign performance metrics to optimize ad spend and ROI
- Create compelling ad copy and test various versions to improve click-through rates (CTR) and conversion rates
- Helping clients understand performance by reporting in a holistic, informative way
- Getting involved in client relationships and communication. Ensuring they're kept in the loop of exactly what we're doing to optimize their performance
- Assisting with audits for new business pitches alongside our Paid Media Director
Skills
- 1 year of relevant experience working within google ads and meta
- Experience with numbers & data analysis, including strong analytical skills and the ability to interpret data to make informed decisions
- Excellent communication and interpersonal skills
- Self-starter, entrepreneurial mindset, with ability to work independently and as part of a collaborative team
- Detail-oriented with strong organizational and project management skills
- Exposure to other paid platforms including but not limited to Meta, Snapchat, Pinterest, TikTok, Microsoft Advertising, Twitter, Spotify
- Experience with Google Analytics, Facebook Attribution, Google Data Studio & Google Tag Manager
- Certification in Google Ads or other relevant certifications
Benefits
- Comprehensive health benefits package.
- Flexible work schedule and hybrid work opportunities.
- Professional development and training programs.
- Dynamic and collaborative work environment with opportunities for growth and advancement.
- The Company will offer medical coverage, dental, vision, a 401k, and paid time off for this role.
Company Overview
The Social Shepherd is a marketing agency that provides content creation, animation, and graphic design services. It was founded in 2018, and is headquartered in Bath, Bath and North East Somerset, GBR, with a workforce of 51-200 employees. Its website is https://thesocialshepherd.com.
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