Job Description:
• Intentional Marketing is looking for a powerhouse performance marketer and strategic operator to join our team in a hands-on, high-impact role.
• We’re a boutique marketing agency built by multifamily operators, for multifamily operators.
• We don’t just run campaigns—we move occupancy.
• We believe that marketing is an operational lever, and we’re obsessed with proving it.
• Since 2020, we’ve helped over 100 property management companies supercharge their marketing—from CRM setup and ILS strategy to full-funnel advertising management.
• Our team is passionate, people-first, and driven by results.
• We're now looking for a strategic leader to join us in our next chapter of growth.
• The Role: We’re hiring a Director of Performance Marketing Strategy—an analytical, operations-minded marketing leader to own client portfolios and drive leasing success.
• This is not a social media role. This is for someone who sees marketing as a system, not a vibe.
Requirements:
• 7+ years in multifamily marketing, leasing operations, or proptech strategy
• 2+ onsite teams leadership
• Proven ability to implement CRM tools and optimize marketing tech
• Deep understanding of lead-to-lease conversion and how advertising impacts occupancy
• Operational thinker—driven by results, data, and cross-functional execution
• Comfortable managing clients directly and presenting strategy to ownership-level stakeholders
• Excited by startup energy, collaborative decision-making, and building systems that scale
• Experience leading offshore or centralized leasing teams is a plus
Benefits:
• Passionate, people-first team
• Fully remote, fast-moving culture that embraces AI and innovation
• Strategic seat at the table—we value operators, not order-takers
• Clear path for growth and bonus incentives tied to client retention and acquisition
• Real impact: the work you do fills units, drives NOI, and shapes how operators approach marketing
Apply Now
Apply Now