Marketing Specialist

Description

Creating Awesome Experiences…it’s why we get out of bed in the morning. Kick-Ass Catering…it’s what we do, and what we’ve been doing for more than 50 years. And if we’ve learned one thing during that time, it’s that catering is so much more than providing incredibly tasty food. To be the BEST, we need the BEST, and that means we need teammates who are:

• Passionate
• Poised
• Positive
• and who Put People First

We don’t care who you are or what your area of expertise is. If you have passion and love working with an incredible team, you’ve come to the right place. This is Butler’s Pantry. And we are looking for someone with a passion for creating content and who knows that teamwork is the foundation of success to be our Marketing Specialist.

This person might also identify as: 

• Brand Crusader
• Visual Dreamer
• Social Media Marvel
• Digital Guru

The Marketing Specialist brings the Butler’s Pantry brands to life through thoughtful, creative, and consistent execution across all marketing channels. This role is responsible for producing, capturing, and publishing content that reflects our commitment to hospitality, quality, and guest experience. Working closely with the Director of Marketing & Brand Strategy, this position supports daily marketing efforts through content creation, social media management, photography, and design—ensuring every touchpoint feels intentional, polished, and on-brand.

 

Your COMMITMENT to us:

GET THE JOB DONE (The necessary stuff)

• Execute the marketing content calendar across social media, email, blog, and web platforms
• Write, design, and publish content that reflects each brand’s unique voice and tone
• Assist in the creation of e-blasts, blog posts, campaign execution, internal communications, and other internal marketing needs
• Navigate email marketing platform (Mailchimp)
• Manage email list segmentation and track email marketing performance
• Manage day-to-day social media activity across all exclusive brands by:
• Scheduling, posting, and monitoring content to maintain an active and engaging presence
• Respond to direct messages and engage with followers in a timely, hospitality-driven manner
• Monitor social trends and surface relevant ideas and opportunities
• Navigate social media scheduler platform (Hootsuite) and track performance
• Capture and edit high-quality photo and video content, including:
• Tracking and organizing event photography and behind-the-scenes moments
• Tastings, food presentation, and team features
• Venue spaces and details
• Maintain and organize the photo and video library for easy access and consistency
• Create graphics and visual assets for all current brands to maintain a cohesive visual identity:
• Ensure all content reflects a hospitality-first mindset—warm, welcoming, and detail-oriented
• Ensure all assets are current, high-quality, and aligned with brand standards
• Work closely with the Marketing Director and other internal teams to execute marketing initiatives, materials, and presentations, including:
• Designing menus, packages, print materials and guest-facing materials as needed
• Coordinating and supporting photoshoots, including styling and shot lists
• Organizing basic reports or event data and submitting event information to shared calendars and marketing channels
• Supporting the coordination of partnerships, promotions, and special projects
• Collaborate with photographers, designers, and external partners when needed

LEAD BY ACTION & BY EXAMPLE (The stuff that makes an impact)

• Be a MIBE (Make It Better Everyday) Leader
• Display a professional appearance and demeanor at all times 
• Act as an ambassador of the Company by sharing the Company’s core values, vision and direction with others.

Additional Qualifications and Requirements:

A degree in Marketing, Communications or related field with at least 3 years’ experience in content creation is required. Other requirements include:

• Strong time management and multitasking skills.
• Provide event support on extremely busy (‘all hands on deck’) dates.
• Excellent and professional verbal & written communication skills.
• Skill in photography/videography.
• Basic understanding of social media advertising and analytics tools.
• Knowledge of Google Workspace and Microsoft Office Suite is required.
• Knowledge/experience with Wordpress, Canva, and HootSuite is required.
• Ability to handle fast pace, stress and change, in a professional manner.
• Strong interpersonal and teamwork skills to collaborate with internal and external constituents.
• Attention to detail, patience, and a positive, customer-centric attitude.
• Experience with Adobe is preferred.

Our PROMISE to you:
Traditional Benefits:

• Competitive Compensation
• Health & Dental Coverage
• Voluntary Vision, Short-Term Disability, Life Insurance Plans
• Employer-Paid Long-Term Disability and Life Insurance Plans
• Employer-Paid Employee Assistance Plan (EAP)
• Immediate access to paid-time off (including new parental leave) that accrues based on tenure 
• Voluntary Flexible Spending Account & 401K with Employer Match

Non-Traditional Benefits:

• Flexible Hours (business driven)
• Ability to work remotely, occasionally & when appropriate
• Team Bonus Structure
• Daily Team Lunch

Cultural Benefits:

• A dedication to MIBE – Finding ways to Make It Better Everyday 
• An effort to create true Work/Life Integration for all Team members
• Leadership expectations in every position
• Regular Employee Appreciation events (Happy Hours, Coffee Trucks, Spirit Days, Donut Parties, Holiday luncheons…)
• A focus on creating opportunities for all – team members, community partners & vendors included.