InTouchLink is a leading engagement and communication platform designed for senior living communities. They are seeking a creative, early-career marketer to produce various forms of content, including visual, video, audio, and written, to enhance their marketing efforts.
Responsibilities
- Create visual content for social media, website, client information/training and campaigns
- Design marketing collateral (PDFs, one-pagers, flyers, presentations)
- Develop trade show assets (booth backdrops, signage, swag)
- Produce and edit short-form and long-form video (product demos, sizzle reels, clips)
- Produce and edit audio (podcasts, snippets, promotional content)
- Support storyboarding and content planning
- Write blogs, articles, and marketing content aligned with brand voice
- Edit and refine copy for clarity, tone, and impact
- Translate product features into compelling, easy-to-understand messaging
- Create and design email campaigns to support lead nurturing and conversion
- Develop sequences (pre-demo, post-demo, re-engagement)
- Write high-converting email copy for campaigns, newsletters, and updates
- Collaborate with sales to align messaging across outreach efforts
- Support planning and execution of webinars and virtual events
- Create promotional assets (landing pages, emails, social posts)
- Repurpose webinar content into clips, articles, and campaigns
- Help develop topics aligned with real industry pain points
- Manage and grow recurring newsletters
- Curate and distribute content aligned with industry trends and product value
- Track and optimize performance (open rates, CTR, engagement)
- Manage multiple projects and deadlines effectively
- Work cross-functionally with sales, marketing, and leadership
- Use tools like ClickUp to stay organized and on track
- Take direction, execute quickly, and bring your own ideas to the table
Skills
- 1–3 years of experience in content creation, marketing, or similar
- Strong skills across design, video, audio, and written content
- Proficiency with tools like Adobe Creative Suite, Canva, Descript, etc
- Excellent writing and copy editing ability
- Native or native-level English fluency
- Strong attention to detail and ability to manage multiple priorities
- Comfortable working across teams and adapting to different content needs
- A portfolio of relevant work (design, video, audio, or mixed)
- Include the word 'Storyboard' somewhere in your application
- Experience in B2B or SaaS environments
- Familiarity with content performance metrics and analytics
- Strong AI expertise
- Exposure to senior living, healthcare, or hospitality industries
Company Overview
InTouchLink provides hospitality solutions for senior living such as community engagement, TV channels, enterprise management and training. It was founded in 2007, and is headquartered in Toronto, Ontario, CAN, with a workforce of 11-50 employees. Its website is https://www1.intouchlink.com.
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