Job Description:
• Lead the full strategy and execution of SEO and AEO programs to drive organic visibility, traffic, and engagement across traditional search and AI-powered platforms.
• Optimize HelloTech’s website performance and conversion funnel, identifying opportunities to improve UX, reduce bounce rate, and increase booking and lead conversions.
• Build and scale high-impact content that ranks in Google, appears in featured snippets, and is favored by LLMs like ChatGPT and Gemini.
• Partner with design and engineering to execute conversion rate optimization (CRO) tests.
• Manage technical SEO health including site speed, mobile performance, structured data, crawlability, and Core Web Vitals.
• Use AI tools to accelerate content strategy, keyword clustering, and site audits.
• Establish reporting frameworks that track organic traffic, keyword performance, site engagement, conversion rates, and revenue impact.
• Collaborate across Marketing, Product, and Engineering to align on-site structure and campaigns with SEO and CRO best practices.
Requirements:
• 3 to 5+ years of hands-on SEO experience with proven results in both D2C and B2B environments.
• 1+ years of AEO experience.
• Demonstrated ability to lead both strategy and execution across SEO, AEO, and CRO initiatives.
• Experience working within Webflow or similar visual CMS platforms.
• Deep technical SEO knowledge including crawl optimization, Core Web Vitals, schema, indexing, and JavaScript rendering.
• Strong experience with conversion rate optimization, website analytics, and A/B testing tools (e.g. Google Optimize, VWO, Optimizely).
• Expertise in Answer Engine Optimization, with an understanding of how to rank in AI-powered search experiences.
• High comfort level using AI tools to streamline workflows and optimize content at scale.
• Proficiency with Google Search Console, GA4, SEMrush, Ahrefs, and CMS environments.
• Strong understanding of content frameworks that balance search demand, UX, and conversion intent.
• Analytical mindset with the ability to report on performance and recommend data-driven optimizations.
• Strong communicator who collaborates effectively across content, design, product, and engineering.
Benefits:
• Competitive compensation packages reflecting skills and contributions.
• Comprehensive suite of benefits including employer-sponsored health, dental, vision, and life options.
• Generous PTO.
• Company-supported parental leave for both primary and non-primary caregivers with tiered return-to-work options.
• Flexible time off policy.
• Flexible working days.
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