Job Summary:
We are seeking an experienced and results-driven Manager, Performance Marketing to lead our paid media and marketing automation team at IMPACT Group, a certified woman-owned career coaching firm. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive performance marketing strategy that drives lead generation, conversions, and revenue growth. If you have a passion for marketing, a keen eye for metrics, and a talent for strategic thinking, we want to hear from you.
Key Responsibilities:
- Develop and execute digital strategy for paid media campaigns across LinkedIn and search engine advertising
- Analyze web metrics and optimize website performance, including content creation, landing pages, blog posts, and other content that attracts visitors and tells our story
- Work collaboratively with internal SMEs and content writers to develop blog and other web content that powers social media campaigns and SEO results
- Execute existing and develop new lead generation strategies and processes to ensure booked appointments for the sales team
- Coordinate new product introduction and market communication with marketing and sales organizations to ensure maximum penetration of market segment
- Generate backlinks by uncovering opportunities for our thought leaders to guest blog and other backlink opportunities
- Support Sales Development Reps (SDRs) with content to manage marketing campaigns and maintain reporting standards
- Propel a culture of experimentation, turning insights from each test into shared learnings that drive continuous improvement and growth
Requirements:
- BS/BA Degree in Business, Marketing, Communications, or Journalism
- 5+ years of marketing experience in a B2B setting
- Proficient in MS Office, including PowerPoint and Excel
- Knowledge of Wordpress, Salesforce.com, Canva, and digital email marketing platforms
- Experience with supplier management coordination
What Makes You a Great Fit:
- A track record of scaling performance marketing in a B2B setting
- Comfortable achieving financial targets by translating strategic goals into actionable objectives
- A passion for metrics and discipline to track results, communicate, and continuously enhance performance
- Fluency in martech and ability to integrate tech platforms to create end-to-end systems
- A passion for making things better, more efficient, and effective
What We Offer:
- Competitive salary
- Full-time, exempt position with benefits
- Remote work arrangement with approximately 5-10% in-office time
- Opportunity to work with a certified woman-owned career coaching firm
- Collaborative and dynamic work environment
Apply Now
Apply Now