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Role Description
The Head of Marketing and Member Communications works with the Managing Director, Leadership Team, and other YPO leadership to build and align stakeholders around the strategy, budget and execution of YPO's Marketing and Communications department. The Department’s mission is to foster meaningful connection, engagement, and alignment among members by delivering timely, relevant, and actionable information that reinforces YPO’s values, deepens member culture, and drives participation in YPO’s offerings.
- Connect the Global Board’s strategic vision and Managing Director’s and Leadership Team’s goals to marketing strategy and execution.
- Lead the development and execution of a global member engagement and events marketing strategy.
- Understand and develop life cycle, global, and other segmentation strategies for the membership.
- Oversee global marketing budget to ensure effective resource allocation and campaign performance.
- Lead a high-performing, remote marketing team across multiple time zones.
- Identify and advocate for ways to embed results orientation, process alignment, and client service into the marketing and communications team.
- Work with Chief Product and Technology Officer to modernize YPO’s marketing.
- Drive innovation in member engagement, campaign strategy, content development and brand storytelling.
- Evaluate and deploy marketing automation tools.
- Align stakeholders and business teams to amplify impact.
- Ensure consistency, resonance of voice, and impact across all channels.
- Oversee brand reputation and public relations strategy.
- Lead the team toward seamless execution of member engagement, marketing, and communications operations.
- Build organizational capability to customize campaigns regionally and nationally.
- Craft and deliver clear, timely, and strategic communication of critical changes.
Qualifications
- 10+ years’ experience in marketing, communications, project management, and client services.
- Proven track record in driving measurable marketing results, executive leadership, process design, and stakeholder alignment.
- Experience collaborating with and influencing executives including Board of Directors, steering committees, and leadership teams.
- Strong knowledge and experience designing and implementing comprehensive, strategic processes aligned with organizational priorities.
Requirements
- Superior and structured written and verbal communication skills.
- Expertise in modern marketing and communications best practices and technologies.
- Service orientation with a proactive, problem-solving approach.
- Ability to manage trade-off decisions and competing priorities.
- Connects people, programs, and information to integrate and influence.
- Navigates ambiguity and manages conflict in a frequently changing environment.
- Highly ethical work standards and discretion regarding confidential information.
- Fosters cross-departmental collaboration and information sharing.
- Distinct global mindset, sensitive to local and international customs and protocols.
Education/Training/Certification
- Bachelor’s degree or equivalent experience required.
Physical Requirements
- Ability to work flexible and/or extended hours as needed.
- Ability to work for extended hours at a computer screen.
- Willingness and ability to travel, domestically and internationally, approximately 25% per year.
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