Overview
We are a fast-growing DTC e-commerce company operating in a regulated product category (hemp-derived products) and we’re entering a heavy optimization and experimentation phase.
We are looking for a Fractional CTO / Technical Growth Lead to partner with us as we roll out multiple site changes without breaking revenue or tracking.
This is not a basic development role.
This is a strategy + systems + execution oversight role.
What’s Currently in Motion
We have multiple initiatives happening in parallel, including:
New upsell & bundle pages
A new popup and on-site offer strategy
New landing pages and PDP variations
Conversion rate experiments across traffic sources
Ongoing Shopify customizations
The challenge is not building things — it’s testing, sequencing, tracking, and understanding impact.
Your Core Responsibility
You will own the technical strategy behind:
How changes are rolled out
How tests are structured
How tracking is validated
How we determine what actually works
Your job is to make sure we don’t guess — we measure.
What You’ll Be Doing
Acting as a Fractional CTO / Technical Lead
Designing a testing & rollout framework (what to launch, when, and how)
Ensuring clean tracking across:
Shopify
GA4
Meta / paid media
Conversion events
Auditing and improving attribution reliability
Helping prioritize experiments based on impact vs risk
Working with developers/designers (or implementing yourself when needed)
Preventing conflicts between new features, scripts, popups, and tracking
Creating clarity around what’s actually moving revenue
What You MUST Be Strong In
This role is not for junior developers.
You must have deep experience with:
Shopify (custom themes, PDPs, bundles, upsells)
CRO & experimentation (A/B testing, staged rollouts)
Event tracking & analytics (GA4, Meta, pixels, server-side concepts)
Understanding how front-end changes affect paid traffic performance
Diagnosing attribution issues
Scaling changes on live revenue sites without chaos
Bonus if you’ve worked with:
Regulated or restricted ad categories
High-volume DTC stores
Subscription or repeat-purchase models
Engagement Structure
Fractional / Part-time
Ongoing relationship (not a one-off project)
Mix of:
Strategy
Oversight
Execution
You will be treated as a technical decision-maker, not a task-taker
Who This Is For
This role is perfect for someone who:
Has been a CTO, Head of Engineering, or Technical Growth Lead
Is tired of agency chaos and wants real ownership
Thinks in systems, not tickets
Cares deeply about data integrity and clean experimentation
Who This Is NOT For
Agencies
Junior Shopify developers
People who only “build what they’re told”
Anyone who can’t explain why a test should be run a certain way
How to Apply (Important Filter)
Please include:
A short summary of how you approach testing and rollout on live e-commerce sites
Examples of tracking or CRO systems you’ve implemented
Your availability and preferred engagement model
Apply Now
Apply Now