Dig Inn Restaurant Group is searching for a skilled Field Marketing Associate who will plan and execute community events to build brand awareness and attract new guests. This role focuses on driving long-term business success through partnerships and community engagement in emerging markets.
Responsibilities
- Build local marketing plans for emerging markets including a target list of events, partners, and businesses in your focus market
- Establish relationships with key contacts (schools, hospitals, residential buildings, fitness studios, local businesses, and community groups) to drive awareness of Dig Inn and acquire new guests
- Own & drive the success of new restaurant openings by executing local marketing activations, coordinating community outreach, and driving awareness to generate guest traffic from day one
- Maintain an active onsite presence within all restaurants within your emerging market region in order to capitalize on connections and foster revenue generating ideas with the operations teams
- Represent Dig Inn in the community by executing sponsorships, table sampling at local events, and pop-ups that introduce new guests to our food
- Coordinate with restaurant leaders to bring revenue-driving initiatives to life and support their efforts to grow traffic and loyalty
- Support regional brand partnerships and activations that create awareness and bring new guests into Dig Inn restaurants
- Collaborate with marketing agency partners by briefing requests for new marketing assets to support your events and partnerships
- Partner with Business Development Associates to uncover and activate partnerships that drive guest acquisition, catering sales, and new revenue streams
- Test, measure, report, and optimize tactics based on business and brand objectives
Skills
- 1-2 years of relevant marketing experience (field marketing, events, sales, etc.)
- Proven project management and communication skills
- Strong ownership and pride in your work - you aim for impact and you have a passion for results
- The ability to work at a strategic level, but you're equally as happy getting your hands dirty
- Strong organizational and communication skills with the ability to engage with various levels of management, staff, and clients
- Amazing interpersonal, client-facing communication skills that you love to show off on a daily basis
- Never-say-die attitude to finding the right person, establishing the right connection, attending the right event, etc
- The ability to multitask and manage multiple priorities at a given time
- A desire to never stop learning - both personally and professionally
- Curiosity about the world, food, and people
- Must be based or willing to commute to the Philadelphia or New York City markets
- Must be willing to travel 50% of the time
- An active driver's license and the ability to operate a vehicle preferred
Benefits
- Health Insurance (Medical, Dental, and Vision)
- 16 weeks of Fully Paid Parental Leave (for primary and secondary caregivers)
- Short-Term Disability
- Bonus Potential
- Phone reimbursement
- Commuter benefits
- Company laptop
- Flexible vacation time (up to 20 days a year)
- Hybrid work environment
- Complimentary DIG lunch every day
Company Overview
- We serve real food—mostly vegetables—that's grown by farmers, cooked by chefs, and inspired by the seasons. It was founded in 1997, and is headquartered in New York, New York, USA, with a workforce of 501-1000 employees. Its website is https://www.diginn.com/.