Introduction to Teleperformance
Teleperformance is a global, digital business services company that delivers the most advanced, digitally powered business services to help the world's best brands streamline their business in meaningful and sustainable ways. With more than 410,000 inspired and passionate people speaking more than 300 languages, our global scale and local presence allow us to be a force of good in supporting our communities, our clients, and the environment. We are committed to providing a workplace that is conducive to happiness and a healthy work-life balance, and we believe that when employees are happy and healthy, they are more productive, creative, and engaged.
Job Overview
We are seeking a results-driven, strategic Field Marketing Manager to lead high-impact, high-touch field marketing initiatives targeting enterprise and upper mid-market named accounts. This individual will bring expertise in revenue marketing and account-based marketing (ABM) to drive brand awareness, pipeline growth, and revenue. The ideal candidate will have a proven track record of executing executive-focused, in-person and virtual events, such as roundtables, satellite dinners, industry conference activations, webinars, and immersive client/prospect gatherings. They will be responsible for designing and delivering engaging experiences that resonate with our target accounts and position our brand as a leader in the market.
Key Responsibilities
- Pipeline & Revenue Generation: Drive field marketing efforts that build brand awareness, influence pipeline growth, and accelerate revenue. Ensure lead follow up post event and measure the effectiveness of all events and other initiatives, demonstrating the impact on account progression, engagement, and business development outcomes.
- Event Ownership & Execution: Lead the planning, promotion, and execution of high-touch events including executive roundtables, satellite dinners, and industry conference activations. Develop engaging content, themes, and experiences for owned events and leverage data-driven insights to enhance impact and relevance for target accounts.
- Account-Based Marketing (ABM) Focus: Implement an ABM approach in field marketing activities to ensure precise targeting, personalized engagement, and relevance for key accounts. Partner with integrated and digital marketing as well as business development and client success teams to ensure alignment on target accounts, messaging, and follow-up strategies.
- Collaboration & Cross-Functional Partnership: Partner closely with integrated marketing, business development, and customer success teams to ensure strategic alignment, account insights, and seamless hand-offs. Work with digital, demand generation, and content teams to create tailored messaging, materials, and promotions that amplify field marketing efforts.
- Content Creation & Storytelling: Craft compelling event narratives, talking points, and content that resonates with C-suite and senior-level attendees. Develop follow-up strategies to nurture relationships and continue engagement with prospects and clients post-event.
- Budget Management: Manage budgets and resources efficiently, ensuring optimal allocation toward high-impact initiatives. Maintain cost-effective approaches without compromising quality or impact.
- Strategic Planning: Develop and execute comprehensive field marketing strategies aligned with revenue and ABM goals, targeting enterprise and upper mid-market accounts. Collaborate with business development, account management, and growth marketing teams to align field marketing initiatives with account and business objectives.
Essential Qualifications
To be successful in this role, you will need:
- Experience: 7+ years of field marketing experience, with a proven background in executing high-touch, executive-level events. Strong understanding of ABM strategies and revenue marketing practices in B2B, enterprise-focused settings.
- Proven Track Record: Demonstrated success in planning and executing events that drive awareness, engagement, and revenue. Experience with managing complex logistics, vendor relationships, and event promotion for both in-person and virtual formats.
- Strategic & Data-Driven: Ability to think strategically and make data-driven decisions. Strong understanding of key metrics for evaluating event success, pipeline impact, and ROI.
- Communication & Interpersonal Skills: Exceptional written and verbal communication skills. Ability to build strong relationships with business development, account management, marketing, and leadership stakeholders.
- Account-Based Marketing (ABM) Expertise: Skilled in account selection, personalization strategies, and account-based metrics. Experience in collaborating with account and business development teams to tailor initiatives for target accounts.
- Project Management: Strong organizational skills with a keen attention to detail. Ability to manage multiple projects, timelines, and stakeholders effectively.
- Creativity & Innovation: Creative approach to designing memorable, high-impact experiences for executive audiences. Constantly seeking ways to differentiate our brand through innovative event formats, narratives, and in-event content and experiences.
Preferred Qualifications
While not required, the following qualifications are preferred:
- Experience in the business process outsourcing, professional services, or B2B technology industries.
- Proficiency with CRM (e.g., Salesforce), marketing automation tools (e.g., Marketo), and ABM platforms (e.g., Demandbase).
- Familiarity with analytics and reporting to track event effectiveness and ABM impact on pipeline and revenue.
Travel Requirements
Please expect a high degree of travel for this position – approximately once monthly but based on the needs of the business.
What We Offer
At Teleperformance, we offer a competitive salary range of $70-90,000, as well as a comprehensive benefits package that includes:
- Paid Training: We invest in our employees' growth and development through paid training programs.
- Competitive Wages: We offer competitive wages that reflect our employees' skills and experience.
- Full Benefits: We provide full benefits, including medical, dental, vision, 401k, and more.
- Paid Time Off: We offer paid time off to ensure our employees can rest and recharge.
- Employee Wellness and Engagement Program: We prioritize our employees' well-being and offer a comprehensive wellness and engagement program.
Career Growth Opportunities
At Teleperformance, we are committed to helping our employees grow and develop in their careers. We offer opportunities for professional development, training, and advancement, as well as a supportive and collaborative work environment that encourages innovation and creativity.
Work Environment and Company Culture
Our company culture is built on a foundation of inclusivity, diversity, and respect. We believe that when employees are happy and healthy, they are more productive, creative, and engaged. We prioritize our employees' well-being and offer a comprehensive wellness and engagement program, as well as a supportive and collaborative work environment that encourages innovation and creativity.
Conclusion
If you are a results-driven, strategic Field Marketing Manager with a passion for driving brand awareness, pipeline growth, and revenue, we encourage you to apply for this exciting opportunity. With a competitive salary range, comprehensive benefits package, and opportunities for career growth and development, this is a role that can help you take your career to the next level. Apply now to join our team and become a part of our Teleperformance family!
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