Introduction to arenaflex
arenaflex is a world-leading brand that encompasses a diverse portfolio of media and entertainment companies, including family favorites such as arenaflex, Pixar, Marvel, and Lucasfilm, as well as extensive entertainment networks like ABC, Star, and FX, and our renowned factual brand, National Geographic. As a key player in the media industry, arenaflex is committed to delivering exceptional advertising solutions that drive revenue, boost functional productivity, and provide top-level support to our clients and partners.
Job Overview
We are seeking an experienced and skilled Digital Campaign Manager to join our Milan-based Italian advertising sales and operations team. As a crucial member of our Client Services group, you will lead a Digital Campaigns Client Service manager in planning and executing the operational components of advertising campaigns across our digital properties, including video advertising, websites, apps, and social platforms. Your expertise will be instrumental in delivering effective media designs that maximize revenue, ensuring seamless campaign execution, and fostering strong relationships with our clients and partners.
Key Responsibilities
- Lead a Digital Campaigns Client Service manager in supporting assigned sales representatives and related clients through all stages of the campaign lifecycle, from planning to invoicing
- Deliver effective media designs that maximize revenue and drive functional productivity
- Allocate team responsibilities while contributing to and assisting in campaign management
- Perform all tasks related to campaign management, including stock gauging, media plan creation, order entry, negotiation, optimization, reporting, and invoicing
- Ensure the Account Manager is fully trained on campaign execution and able to address all related questions
- Act as the primary point of contact for any escalations on complex issues or requests regarding inventory, ad products, or campaigns
- Collaborate with Sales, Finance, and Accounting in revenue tracking
- Investigate and resolve ad delivery, ad quality, and technical issues, liaising with global Ad Platforms support
- Test potential ad tech vendor integrations and provide feedback on contract negotiations
- Ideate, implement, review, and optimize operational processes that drive quality and efficiency
- Analyze usage and performance of digital inventory to develop strategies and products that maximize revenue yield
- Manage, mentor, and develop talent, including training future hires
- Create and update internal documentation to clarify processes and best practices
- Collaborate with regional teams and act as a local center of excellence for other offices across EMEA
- Maintain expertise in arenaflex's ad tech stack and ecosystem, and stay up-to-date with industry developments
Essential Qualifications
To be successful in this role, you will have:
- A graduate degree or equivalent experience
- 3+ years of overall experience in the advertising industry, either publisher/agency side or in ad tech
- Team management experience
- Expertise in defining and optimizing processes
- Proven ability in activating campaigns, creating accurate and relevant insights, and optimizing performance
- Solid understanding of programmatic advertising, technologies that power it, and key vendors in the space
- Familiarity with general data security and privacy requirements related to digital advertising
- Ability to represent the company in external meetings and events
- Media or entertainment brand experience is desirable, as is knowledge of the processes and procedures of a global corporation
- Essential knowledge of ad management systems (e.g., Google Ad Manager), ad server systems (e.g., DV360), and management of Creative Labels and Tracking to support and lead the assigned team
- Knowledge of Massive activation for digital campaigns and related requirements
Preferred Qualifications
In addition to the essential qualifications, we are looking for candidates with:
- A strong understanding of the digital media landscape, with specific expertise in video, programmatic, and CTV advertising
- Experience in campaign planning and execution for a wide range of clients
- Ability to balance 'in-the-weeds' tasks with a higher level of strategic thinking
- Proven track record of surpassing client expectations and driving growth and efficiency
- Strong analytical and problem-solving skills, with the ability to assess, evaluate, and plan based on results
Skills and Competencies
To excel in this role, you will possess:
- Exceptional problem-solving skills, with the ability to tackle complex challenges and provide long-term solutions
- Excellent attention to detail, organizational skills, and ability to simultaneously focus on and balance multiple tasks
- Strong analytical and scientific skills, with the ability to assess, evaluate, and plan based on results
- Ability to step back and look at situations from a macro level, tackling the immediate challenge and providing long-term solutions
- Natural team leader and mentor, able to foster a positive, inclusive culture
- Motivated to lead by example and hold others accountable for high standards
- Open to working independently or collaboratively with reports, peers, and senior leaders
- Revenue-focused, but not at the expense of our people
- Always centered on our guests and prioritizing the client experience
- Certain communicator with excellent presentation skills, able to speak on behalf of the team internally and externally
- Eager to work in a global organization with partners across the world
- Ability to navigate the digital advertising industry and maintain relationships with publishers, broadcasters, agencies, advertisers, and tech vendors
- Top-to-bottom understanding of digital media and the advertising business, especially video and within EMEA
- IT savvy across core business applications and remote working tools (Outlook, Excel, PowerPoint, Slack, Zoom)
Career Growth Opportunities and Learning Benefits
At arenaflex, we are committed to providing our employees with opportunities for growth and development. As a Digital Campaign Manager, you will have access to:
- Career development programs and training initiatives
- Community involvement and volunteer opportunities
- Commuter assistance and flexible working arrangements
- Exclusive discounts and perks
- Flexibility @ arenaflex, including remote working options
- Health insurance and wellbeing programs
- Childcare options and family-friendly policies
- Paid time off and vacation days
- Retirement programs and pension schemes
- Theme park admission and other unique benefits
- Tuition assistance and education programs
- Weekly pay and competitive salary
- Wellness programs and employee assistance initiatives
Work Environment and Company Culture
arenaflex is a dynamic and innovative company that values creativity, diversity, and inclusion. Our work environment is fast-paced and collaborative, with a focus on delivering exceptional results and exceeding client expectations. As a member of our team, you will be part of a global organization with a rich history and a commitment to excellence.
Compensation, Perks, and Benefits
arenaflex offers a competitive total rewards package that includes pay, health and financial benefits, time-off programs, education opportunities, and more. Our benefits package is designed to support the well-being and career development of our employees, and includes:
- Competitive salary and bonus structure
- Comprehensive health insurance and wellbeing programs
- Retirement programs and pension schemes
- Paid time off and vacation days
- Exclusive discounts and perks
- Flexible working arrangements and remote working options
- Opportunities for career growth and development
- Community involvement and volunteer opportunities
Conclusion
If you are a motivated and experienced digital advertising professional looking for a new challenge, we encourage you to apply for this exciting opportunity to join arenaflex as a Digital Campaign Manager. With your expertise and passion for delivering exceptional advertising solutions, you will play a key role in driving revenue, boosting functional productivity, and providing top-level support to our clients and partners. Apply now to take the first step in your new career with arenaflex!