Experienced Customer Marketing Lead for Accounting and Small Business Segments – Developing and Executing Strategic Advisory Board Programs

Introduction to blithequark

At blithequark, we're driven by a purpose to empower businesses to reach their full potential. We achieve this by automating routine tasks, providing actionable insights, and connecting businesses with the right data, advisors, and apps. Our goal is not only to make life better for small businesses but also to contribute to building a stronger economy that can change the world. As a leader in our industry, we recognize the importance of customer-centric approaches and are committed to fostering strong relationships with our clients and partners.

About the Role

We're seeking an exceptional Customer Marketing Lead to join our team in the UK. As a regional Customer Marketing Lead, you will play a dual role: developing the global strategy for Accounting Bookkeeping (AB) advisory boards and executing local programs for both AB and Small Business (SB) segments in your region. Your primary objective will be to transform our advisory boards into strategic assets that influence product strategy and generate authentic advocacy, ensuring that board members receive significant value from their participation.

Key Responsibilities

• Support the Director of Customer Marketing in designing a comprehensive, scalable strategy for AB advisory boards across US, UK, and ANZ regions, driving consistent execution while allowing for necessary regional adaptations.
• Create standardized frameworks, processes, and best practices for the selection, engagement, and management of AB board members.
• Develop programming approaches that deliver exceptional value to participants while maximizing strategic insights for blithequark.
• Establish clear metrics and reporting methods to demonstrate the business impact of AB advisory boards.
• Collaborate closely with regional counterparts to implement the global strategy with appropriate local adaptations.
• Facilitate regular knowledge sharing and best practice exchange across regions.
• Manage the selection, onboarding, and ongoing engagement of AB and SB advisory board members in your region.
• Strategically plan and facilitate compelling advisory board workshops that generate meaningful insights while providing value to participants.
• Build strong relationships with board members, understanding their businesses and challenges to maximize the relevance of their contributions.
• Work closely with product, marketing, and leadership teams to ensure advisory board insights influence strategic decisions.
• Transform board members into proactive advocates who generate referrals, testimonials, and content.
• Develop content and communication strategies to share board insights across the organization.
• Create and implement retention strategies to maintain engagement with high-value board members.
• Develop a program that delivers value to the AB members, enabling them to grow and improve their practices with insights from blithequark and other members.
• Collect detailed feedback from each workshop to guide and influence product and GTM strategies.

Ongoing Community Management & Communication

• Manage active Slack channels for Customer Advisory Board (CAB) members, ensuring consistent, valuable engagement between formal meetings.
• Develop a content strategy for Slack channels that maintains member interest and participation.
• Support the development and delivery of key advisory board events and engagements outside of scheduled workshops.
• Create and curate timely, relevant content that provides exclusive value to CAB members.
• Establish clear communication protocols and cadence to keep members informed and engaged.
• Monitor member engagement and proactively address declining participation.
• Facilitate peer-to-peer connections and discussions among members.
• Gather continuous feedback through digital channels to complement formal advisory sessions.
• Use communication platforms to quickly validate ideas or gather input between formal meetings.

Cross-functional Collaboration

• Identify and enlist a wide variety of stakeholders who can add value to advisory board outcomes.
• Proactively maintain strong relationships with key stakeholders, ensuring they remain well-informed and eliminating surprises.
• Break down silos by challenging "us vs. them" thinking, reminding all stakeholders they're working toward shared goals.
• Create rich, comprehensive reports that skillfully deliver necessary information to stakeholders.
• Serve as a knowledge hub, proactively disseminating insights, updates, and learnings across the organization.

Process Excellence & Innovation

• Continuously monitor key metrics and benchmarks to optimize processes, products, and outcomes.
• Quickly resolve process breakdowns to ensure minimal disruption in workflow.
• Implement measures to prevent recurring problems.
• Balance focus on key results with process optimization to ensure quality and efficiency.
• Explore multiple approaches and experiment with alternatives to overcome barriers.
• Apply expertise in unique and innovative ways, finding creative solutions to complex challenges.
• Encourage and support creativity in others, building upon and strengthening new solutions collaboratively.
• Proactively understand and manage risks as they relate to your role.

Essential and Preferred Qualifications

To be successful in this role, you will need:

• Extensive experience in marketing, customer advocacy, or related fields.
• A proven track record and experience developing and managing customer advisory programs or similar customer engagement initiatives.
• Experience managing online communities and driving digital engagement.
• A strong understanding of B2B marketing, with experience in accounting, financial services, or SaaS industries preferred.
• Experience working in a matrix global organization with the ability to balance global consistency with regional relevance.
• Excellent facilitation skills with the ability to lead productive discussions among diverse stakeholders.
• Exceptional communication skills with the ability to deliver complex information in a polished, precise, and compelling manner.
• Demonstrated ability to encourage and incorporate diverse perspectives and ideas.
• Strong project management capabilities with attention to detail and the ability to manage multiple priorities.
• A data-driven approach with the ability to measure program effectiveness and demonstrate ROI.
• Demonstrated tenacity in achieving results despite obstacles and setbacks.

Skills and Competencies

In addition to the qualifications listed above, the ideal candidate will possess:

• Strong analytical and problem-solving skills.
• Excellent interpersonal and relationship-building skills.
• The ability to work independently and as part of a team.
• Strong organizational and time management skills.
• The ability to adapt to changing priorities and deadlines.
• A strong understanding of the accounting and small business sectors.
• Familiarity with digital marketing tools and platforms.

Career Growth Opportunities and Learning Benefits

At blithequark, we're committed to the growth and development of our employees. As a Customer Marketing Lead, you will have access to:

• Comprehensive training and development programs.
• Opportunities for career advancement and professional growth.
• A collaborative and supportive work environment.
• Regular feedback and coaching to help you achieve your goals.
• Access to industry-leading tools and technologies.
• A culture that encourages innovation, creativity, and experimentation.

Work Environment and Company Culture

At blithequark, we pride ourselves on our human-first culture of respect, fairness, and inclusion. Our offices are designed to be collaborative and comfortable, with amenities such as snacks, break areas, and flexible working arrangements. We believe in work-life balance and offer a range of benefits to support your physical and mental wellbeing, including:

• Generous paid leave and holidays.
• Dedicated paid leave for physical and mental wellbeing.
• Employee Assistance Program for mental health support.
• Employee resource groups and wellbeing programming.
• Medical, dental, vision, and disability insurance.
• Fertility and family forming financial support.
• 401k contribution matching.
• Paid parental leave for primary caregivers.
• An Employee Share Plan.

Compensation, Perks, and Benefits

We offer a competitive salary and benefits package, including:

• A comprehensive compensation package.
• Opportunities for bonuses and incentives.
• A range of perks and benefits, including flexible working arrangements, employee discounts, and access to industry-leading tools and technologies.
• A culture that recognizes and rewards outstanding performance.

Conclusion

If you're a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply for this exciting opportunity. As a Customer Marketing Lead at blithequark, you will play a critical role in shaping our customer advisory programs and driving business growth. With a competitive salary, comprehensive benefits package, and opportunities for career advancement, this is an opportunity not to be missed. Apply now to join our team and help us achieve our mission to empower businesses to reach their full potential.

Apply Now