Introduction to Workwarp and the Future of eCommerce
In the rapidly evolving landscape of retail, one thing is clear: the future is eCommerce. As a forward-thinking and innovative professional, you're eager to play a pivotal role in shaping how Consumer Packaged Goods (CPG) brands interact with the digital ecosystem. At Workwarp, we share your vision and are committed to pushing the boundaries of what's possible in the world of online retail. We're a dynamic and growth-oriented company that values passion, efficacy, and a data-driven approach to decision making. If you're a results-driven individual who thrives in fast-paced environments and is passionate about delivering exceptional results for clients and teams, we want to hear from you.
Job Overview
We're seeking an experienced Amazon PPC Media Buyer to join our team on a full-time basis. As a key member of our digital marketing team, you'll be responsible for planning, managing, and executing Amazon PPC campaigns for multiple clients simultaneously. Your expertise in Amazon PPC products, including Sponsored Products, Sponsored Brands, and Sponsored Display, will be instrumental in driving revenue growth and exceeding assigned Key Performance Indicators (KPIs). With a competitive salary range of $75-85k and the flexibility to work remotely, this is an opportunity you won't want to miss.
Core Responsibilities
- Develop and execute comprehensive Amazon PPC strategies for multiple clients, leveraging your expertise in Sponsored Products, Sponsored Brands, and Sponsored Display.
- Continuously monitor campaign performance, analyzing return-on-ad-spend (ROAS) and/or Cost per Acquisition (CPA), and implementing ongoing optimization strategies to hit and exceed assigned KPIs.
- Manage a sizable book of business, consisting of multiple brands and clients ranging from small to large in size, and communicate with them on a weekly basis to provide quality and frequent updates.
- Present quarterly forecasting and performance to all brands in your book of business, leveraging analytical and reporting tools to extract maximum value from available information.
- Create and analyze performance reports to inform relevant teams and drive data-driven decision making.
- Maintain strong media and technology vendor relationships, acting as a resource for industry data and trends, and staying up-to-date on the latest developments in the digital marketing ecosystem.
- Collaborate with internal and external creative teams to develop cutting-edge media assets and drive innovative campaign execution.
- Participate in budget allocation for different channels and platforms, ensuring optimal resource utilization and maximum ROI.
What You Bring to the Table
To succeed in this role, you'll need to bring a combination of experience, skills, and personal qualities that set you apart from the competition. These include:
- 2-4 years of Amazon PPC experience for CPG brands, with a proven track record of driving success in multiple KPIs, including ROAS, Total Sales Growth, and CAC.
- A deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital, with a passion for ongoing learning and professional development.
- Excellent organization, tactical, analytical, and communication skills, with the ability to work effectively in a fast-paced environment and prioritize multiple tasks and projects.
- Strong proficiency in Excel and data management, with the ability to leverage analytical and reporting tools to drive data-driven decision making.
- A collaborative mindset and ability to work effectively with internal and external teams, including creative, media, and technology vendors.
Essential Qualifications
In addition to the experience and skills outlined above, you'll need to possess the following essential qualifications:
- A strong understanding of Amazon PPC products and platforms, including Sponsored Products, Sponsored Brands, and Sponsored Display.
- Experience with campaign management and optimization, including bidding strategies, ad placement, and budget allocation.
- Ability to analyze and interpret large data sets, with a focus on driving insights and recommendations that inform campaign execution.
- Excellent communication and interpersonal skills, with the ability to present complex data and insights to clients and stakeholders.
Preferred Qualifications
While not essential, the following preferred qualifications will give you a competitive edge in the application process:
- Experience with other digital marketing channels, including social media, search engine marketing, and email marketing.
- Knowledge of industry-leading tools and platforms, including Amazon Advertising, Google Analytics, and Excel.
- Certifications or training in digital marketing, including Amazon PPC, Google Ads, or Facebook Ads.
- A strong understanding of the CPG industry and the challenges and opportunities facing brands in this space.
Career Growth Opportunities and Learning Benefits
- Ongoing training and professional development in Amazon PPC and digital marketing.
- Opportunities to work with a range of clients and brands, developing your expertise and expanding your portfolio.
- Cross-functional collaboration with other teams, including creative, media, and technology.
- Regular feedback and coaching, with a focus on driving growth and development.
Work Environment and Company Culture
We're proud of the culture we've built at Workwarp, and we're looking for team members who share our values and passion for innovation and excellence. As a remote team, we prioritize flexibility, autonomy, and open communication, with a focus on driving results and delivering exceptional client service. You'll be part of a dynamic and growth-oriented team that values collaboration, creativity, and continuous learning.
Compensation, Perks, and Benefits
We offer a competitive salary range of $75-85k, along with a range of perks and benefits, including:
- Flexible and remote work arrangements, with the ability to work from anywhere.
- Opportunities for professional development and growth, with a focus on ongoing learning and training.
- A dynamic and supportive team environment, with regular feedback and coaching.
- Access to industry-leading tools and platforms, with a focus on driving innovation and excellence.
Conclusion
If you're a results-driven and innovative digital marketing professional looking for a new challenge, we want to hear from you. As an Amazon PPC Media Buyer at Workwarp, you'll have the opportunity to drive growth and revenue for CPG brands, develop your expertise in Amazon PPC, and collaborate with a dynamic and growth-oriented team. Don't hesitate to apply – submit your application today and take the first step towards an exciting and rewarding career with Workwarp.
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