The Product Marketing team at Dave will play a critical role in driving the growth and engagement of our financial products. This team will be responsible for deeply understanding our members, defining how our products meet their needs, and communicating the value of Dave's offerings in a compelling way.
As the Director of Product Marketing, you will lead a team to understand our customers and shape the strategy and execution of how we bring products to market and grow their adoption. You will collaborate closely with cross-functional teams, including Product, Design, Research, Marketing, and Analytics. This role is essential for ensuring that our products resonate with our members and achieve our business objectives.
In this newly created role, you will report to the CMO and manage a small team of product marketers. Your impact will be both strategic and executional—building the foundation for scalable product marketing while influencing how we position our products in a competitive, fast-evolving market.
Target Customer Identification and Segmentation
Identify the customers we are targeting in a sophisticated and granular way. Beyond demographics, this would include factors such as willingness to pay, attitude toward short-term credit, alternate options for short-term credit, feature preferences, attitude toward neo-banks, etc.
Existing Customer Segmentation
Develop a segmentation of our existing customers based on activity, demographics, and category usage that can be utilized for targeting and creative messaging variations for activities such as cross-selling, onboarding, engagement, and churn mitigation.
Competitive Insights and Action
Monitor and analyze competitive alternatives – including their overall strategies, detailed offerings, and messaging to maintain a competitive edge, differentiate our products, and ensure we have the right to win with our target customer.
Opportunity Identification
Identify opportunities for new products and new customer targets by leveraging customer insights, analytics, and research to uncover unmet needs, frustrations, preferences, and motivations. Lead rigorous vetting of proposed ideas leveraging research, analytics, and testing.
Company and Product Positioning
Help clearly define our market category and how we position both the company and our products within it compared to alternatives.
Value Proposition and Messaging Development
Create and continuously adapt compelling value propositions for new and existing products, ensuring they resonate with rational and emotional benefits for diverse customer segments. This includes developing impactful names for new products that amplify their value propositions.
10+ years of experience in product marketing, including 3+ years managing or leading high-performing teams
A track record of influencing leadership and driving outcomes in fast-moving, ambiguous environments
Strong ability to distill complexity into clear, actionable strategies
Advanced skills in determining information needs and the most effective ways to obtain it for strategic decisions.
Proven success in positioning consumer-facing products with differentiated messaging experiences using segmentation, research, and data to inform marketing decisions
Ability to identify market opportunities and product gaps to inform product development and feature prioritization.
Comfort working cross-functionally with Product, Research, and Marketing
B2C background required; Fintech experience (especially with lower credit score customers) strongly preferred.
Don’t let imposter syndrome get in your way of an incredible opportunity. We’re looking for people who can help us achieve our mission and vision, not just check off the boxes. If you’re excited about this role, we encourage you to apply. You may just be the right candidate for this or other roles.
Why you’ll love working here:
At Dave, our people are just as important as our product. Our culture is a reflection of our values that guide who we are, how we work, and what we aspire to be. Daves are member centric, helpful, transparent, persistent, and better together. We strive to create an environment where all Daves feel valued, heard, and empowered to do their best work. As a virtual first company, team members can live and work anywhere in the United States, with the exception of Hawaii.
A few of our benefits & perks:
Opportunity to tackle tough challenges, learn and grow from fellow top talent, and help millions of people reach their personal financial goals
Flexible hours and virtual first work culture with a home office stipend
Premium Medical, Dental, and Vision Insurance plans
Generous paid parental and caregiver leave
401(k) savings plan with matching contributions
Financial advisor and financial wellness support
️ Flexible PTO and generous company holidays, including Juneteenth and Winter Break
All-company in-person events once or twice a year and virtual events throughout to connect with your team members and leadership team
Dave Operating LLC is proud to be an Equal Employment Opportunity employer and is dedicated to cultivating a diverse and inclusive workplace. We will consider for employment all qualified applicants and do not discriminate on any basis protected by federal, state, or local law, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance relating to an applicant's criminal history.
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