Pearpop is redefining how brands harness creators to reach and inspire new audiences. As a full-service creative partner, we combine creative strategy, creator curation, and media amplification to deliver content that moves culture and drives results. With best-in-class creative, unmatched creator access, and a data-driven approach, we craft strategic, insight-driven campaigns backed by full-stack technology and performance media. Whether acting as a standalone creator solution or an extension of your team, Pearpop ensures every campaign is seamless, impactful, and culturally relevant.
We're bringing together a smart and passionate team of creative builders to join us as we are a growth-stage, high-performance startup. In addition to competitive salaries, we have all the good stuff – equity, generous health and dental insurance, 401(k) with company match, and unlimited PTO. This is a hybrid role based in our headquarters in Los Angeles; fully-stocked with snacks, beverages, cold brew, and everything else you might need!
Pearpop is seeking a dynamic Director of Marketing and Communications to lead our communications strategy and amplify our brand in the creator economy. With 5+ years of experience in marketing and communications, you will shape Pearpop’s narrative, drive media coverage, and enhance our presence through thought leadership, social media, awards, and events. Reporting to our CEO, you will collaborate with product, sales, and creative teams to align messaging with our mission of delivering authentic, impactful creator-brand collaborations. This hybrid role, based in Los Angeles, offers the opportunity to make an immediate impact in a fast-paced Series A startup.
Communications Strategy:
Develop and manage Pearpop’s overall communications strategy to strengthen brand identity and market presence in the creator economy.
Create consistent, compelling messaging across all platforms, including website, social media, press releases, and marketing materials.
Storytelling and Narrative:
Media Relations and Coverage:
Secure high-impact media coverage and magazine features in top-tier outlets (e.g., Forbes, AdWeek) to elevate Pearpop’s visibility.
Build and maintain relationships with journalists, editors, and media stakeholders to drive consistent press opportunities.
Events and Speaking Engagements:
Coordinate conference appearances and speaking engagements for Pearpop’s leadership to showcase our platform and mission.
Plan and execute events (e.g., creator summits, brand activations) to strengthen industry presence and foster partnerships.
Awards and Recognition:
Identify and submit applications for industry awards to highlight Pearpop’s innovation and impact in the creator economy.
Manage award campaigns to maximize recognition and credibility.
Product Launches and Announcements:
Assist with product launches and company announcements, crafting messaging and materials to drive excitement and adoption.
Collaborate with product teams to align marketing initiatives with platform updates and new features.
Content Creation:
Create press releases, marketing collateral, and branded content to support campaigns, partnerships, and product launches.
Ensure all content reflects Pearpop’s voice and resonates with creators, brands, and audiences.
Social Media Strategy:
Cross-Functional Collaboration:
Partner with sales, product, and creative teams to align marketing initiatives with business goals, ensuring cohesive storytelling and campaign execution.
Work closely with leadership to support strategic initiatives, such as fundraising or enterprise partnerships.
Experience:
5+ years of professional experience in marketing and communications, ideally in media, advertising, or tech startups
Proven track record in media relations, securing coverage in top-tier outlets, and managing press campaigns.
Experience in thought leadership, developing executive content, blogs, or whitepapers.
Hands-on expertise in social media strategy, particularly LinkedIn, to drive professional engagement.
Background in coordinating events, conference appearances, or speaking engagements to enhance brand visibility.
Success in submitting and winning industry awards to build company credibility.
Skills:
Strong storytelling and messaging skills to craft compelling narratives for diverse audiences.
Proficiency in creating press releases, marketing materials, and branded content.
Excellent media relations skills, with established journalist or editor connections.
Familiarity with the creator economy, influencer marketing, or media tech industries.
Ability to manage multiple projects in a fast-paced, deadline-driven startup environment.
Collaborative mindset to work cross-functionally with product, sales, and creative teams.
Education:
Bachelor’s degree in Marketing, Communications, Public Relations, or a related field (or equivalent experience).
Soft Skills:
Creative and strategic thinker, with a passion for storytelling and brand-building.
Proactive and adaptable, thriving in a high-growth startup environment.
Strong communicator, able to engage internal teams and external stakeholders.
Curious and innovative, eager to explore new ways to amplify Pearpop’s mission.
Base Salary: $100,000–$140,000 annually, commensurate with experience
Pearpop is an equal opportunity employer. We are committed to creating an inclusive and welcoming environment. All employment is decided on the basis of qualifications, merit, and business need. Pearpop celebrates and embraces diversity.
Originally posted on Himalayas
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