Demand Gen Manager

Dynatron is transforming the automotive service industry with intelligent SaaS solutions that deliver measurable results for thousands of dealership service departments. Our proprietary analytics, automation capabilities, and AI-powered workflows empower service leaders to increase profitability, elevate customer satisfaction, and operate with greater efficiency. With accelerating demand and a rapidly expanding product ecosystem, we’re scaling fast—and we’re just getting started. The Opportunity We’re seeking a growth-driven, strategic Demand Generation Manager II to fuel pipeline creation and accelerate revenue for Dynatron’s expanding go-to-market engine. In this high-impact role, you will own key demand generation programs, including Account-Based Marketing (ABM) and customer marketing initiatives, designed to drive acquisition, expansion, and measurable business results. As a core member of the Marketing team, you will build multi-channel campaigns, optimize funnel performance, and partner cross-functionally to turn marketing strategy into pipeline momentum. This is an exceptional opportunity for a marketer who thrives in data-driven environments, excels at collaboration, and is energized by the fast pace of a high-growth SaaS organization. What You’ll Do Account-Based Marketing (ABM) • Develop and manage targeted, multi-channel ABM programs that drive engagement, pipeline creation, and revenue within priority accounts • Partner closely with Marketing, Sales, and RevOps to align on target account lists, messaging frameworks, buyer journeys, and reporting • Leverage intent data, engagement insights, and personalization tools to tailor outreach and improve conversion outcomes • Utilize digital channels, paid media, and events to move target accounts through the funnel, from awareness to opportunity Customer Marketing • Build campaigns that fuel upsell and cross-sell opportunities across the existing customer base • Develop customer advocacy, referral, and loyalty programs to generate high-quality leads • Create nurture tracks that support expansion opportunities and strengthen long-term account value • Collaborate with Customer Success and Product teams to drive adoption, retention, and customer lifetime value Cross-Functional Collaboration • Work closely with Sales, Customer Success, Product Marketing, and fellow Demand Gen team members to ensure cohesive messaging and aligned goals • Coordinate campaign calendars and share insights to optimize performance across all demand channels Reporting & Optimization • Measure, analyze, and report on campaign and account performance, including pipeline contribution and ROI • Continuously test and iterate across channels to improve conversion rates and accelerate pipeline velocity • Manage budget allocation and performance across ABM and customer marketing programs What You Bring • 5+ years of experience in B2B demand generation and ABM, ideally within a SaaS or technology environment • Proven success running ABM programs using platforms such as Demandbase, 6sense, RollWorks, or Terminus • Hands-on experience with CRM and marketing automation tools (e.g., HubSpot, Marketo, Pardot, Salesforce) • Strong analytical mindset with comfort interpreting funnel metrics and translating data into actionable insights • Excellent project management and cross-functional collaboration skills • Creative, strategic thinker with the ability to execute efficiently, adapt quickly, and thrive in a dynamic, high-growth environment Why Dynatron • Opportunity to directly influence pipeline growth and revenue impact at a category-defining SaaS company • High-performance culture grounded in collaboration, accountability, and experimentation Benefits Summary • Comprehensive health, vision, and dental insurance • Employer-paid disability and life insurance • Participation in Dynatron’s Equity Incentive Plan • 401(k) with competitive company match • Flexible vacation policy, plus 11 paid holidays • Remote-first culture Compensation Range: $100,000 - $115,000/yr Ready to accelerate Dynatron’s growth engine? Join us and help build high-performing demand programs that drive awareness, create pipelines, and power Dynatron’s next stage of growth. Apply Now Apply Now