Hearst Newspapers is a global media company that publishes a wide range of magazines and websites. They are seeking a Social Media & Video Analyst to transform data into insights that drive strategy, focusing on social media performance and video content optimization.
Responsibilities
- Analyze social media performance metrics to identify audience trends, content preferences, and platform behaviors
- Provide actionable insights and strategic recommendations to enhance social media and video content performance and ROI
- Build and maintain clear, digestible dashboards and trackers to support editorial and leadership teams
- Deliver regular reports on social and video performance, including engagement, growth, conversion, and content KPIs
- Use analytics tools (e.g., Dash, ListenFirst, YouTube Analytics, Tubular) to track and benchmark performance
- Conduct competitive audits to evaluate our presence against industry benchmarks and peers
- Collaborate cross-functionally with editorial, audience, and marketing teams to provide data-driven content recommendations
- Stay up-to-date on platform updates, social media trends, and video consumption habits to inform strategy
Skills
- Experience as a Social Media Analyst, Data Analyst, or similar role in a media or digital environment
- Proficiency in social media and video analytics tools (e.g., Facebook Insights, Dash, ListenFirst, YouTube Analytics, Tubular)
- Strong analytical, critical thinking, and problem-solving skills
- Ability to interpret large data sets and distill insights into clear narratives and visualizations
- Knowledge of online marketing strategies, social platform best practices, and digital content ecosystems
- Excellent verbal and written communication skills; experience presenting findings to stakeholders
- Collaborative, curious, and detail-oriented approach to work
Benefits
- Medical, dental, and vision insurance from Day 1
- 401(k) plan with a generous company match
Company Overview
Hearst Newspapers is the division in charge of Hearst's newspapers, local digital marketing service businesses, and directories. It was founded in 1887, and is headquartered in New York, New York, USA, with a workforce of 1001-5000 employees. Its website is https://eevd.fa.us6.oraclecloud.com/hcmUI/CandidateExperience/en/sites/CX_15.
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